No matter your age, it's very frustrating to misplace your keys. But when older adults can't find the house, well, that's a more severe form of memory loss. Memory loss may be a natural part of aging but researchers are discovering new strategies to maintain a healthy memory and brain function as we age. One new approach is developing in Cleveland. It's The Brain Emporium and offers seniors a special lab with activities specifically geared to improve retention while promoting social interaction. Researchers say both are vital to strengthing memory. We'll hear how The Brain Emporium works and learn how the brain ages, Friday morning at 9 on The Sound of Ideas.