Connect With Citizens Who Shape Northeast Ohio

More than 2.8 million people turn to ideastream® each month to explore new ideas and new worlds through radio, television and online content.

Idea Center, Kirk Nelson; World Series of Wine, Stuart Pearl Photography, Downtown Cleveland, T-Fiz; Dee Perry hosts Around Noon

View a list of ideastream’s current underwriters.

Noncommercial, Uncluttered and Educational

NPR is the most respected news-gathering agency in the United States.

More than 191,000 listeners throughout Northeast Ohio tune in to 90.3 WCPN each week for NPR and local news, in-depth features, intelligent talk and jazz.

During the weekday commute, 90.3 WCPN carries trusted national and international news from Morning Edition and All Things Considered, while local reporters cover community, regional and state issues with the same thoughtful perspective on The Sound of Ideas®. Mid-days, locally produced Around Noon explores the arts and cultural trends. On the weekends, listeners laugh with the likes of Car Talk, Wait Wait… Don’t Tell Me and This American Life.  During the evenings this audience unwinds to jazz.

Original productions by ideastream capture the essence of our communities and examine local concerns, from business to legislature, from education to leisure: The Sound of Ideas®, Around Noon and The City Club.

A Dynamic Audience

90.3 WCPN

AFFLUENT
105% more likely to own a home valued over half a million
124% more likely to earn a household income of more than $150k
75% are investors
26% own more than $100k in liquid assets
18% own three or more vehicles in their household

COMMUNITY MINDED
92% vote
73% read a newspaper regularly
71% are willing to pay more for an environmentally safe product*
45% are members of a club, charity or nonprofit board*
30% participated in fundraising

INFLUENTIAL
222% more likely to participate in a group that seeks to influence public policy*
238% more likely to have written a published article*
93% more likely to be an opinion leader
71% more likely to influence business banking decisions
25% have a occupation that is professional in nature

CULTURALLY PASSIONATE
53% have attended the symphony, opera, ballet, dance or live theatre in the past year
42% read books on a regular basis
35% have attended a movie in the theater in the past month
33% flew domestically 3+ times in the past year
31% have traveled abroad in the past 2 years
23% (35+) plan to take college level courses within the next year

*Source: MRI Doublebase 2008, Base: Total U.S. Adults, NPR News Audience, All other stats from Media Audit, Nov. 2008 - Jan. 2009, A 18+

Underwriting Generates Marketing Results

David A. BrichfordDelivers Return on Your Investment
95% of public radio listeners have take a direct action as a result of sponsorship, acting on their preference to do business with partners of their station.*

Builds Brand Loyalty and Trust
58% of listeners surveyed believe companies that sponsor programs on public radio are more credible than those that advertise on commercial radio.*

Cultivates Clients and Consumers
75% of NPR listeners prefer to buy products and services from companies that support public radio, when price and quality are equal.*

Shows Your Good Corporate Citizenship
80% of public radio listeners hold a more positive opinion of a company when they learn it supports public radio.*

* Source: NPR / Jacobs Media, 2007, conducted by Edison Media Research.

Strategic Marketing Partnership Focused on Your Goals

ideastream Media Options

Craig Thomas

90.3 WCPN Broadcast Messages
15-seconds long, voiced by station talent

Station Event Sponsorships
Station Event Sponsorships help you connect directly with our audience, offer networking opportunities with listeners and members

WVIZ/PBS Broadcast Messages
Learn more.

A message that is consistent with the programming, in its tone, character and style, enhances its effectiveness.

Commercial advertising is written in an attempt to cut through clutter. On 90.3 WCPN 2-10 messages air per hour. Without clutter, and presented in a straightforward non-commercial manner, your message stands out and resonates with the audience.

The most successful underwriters have clear, direct announcements.

These messages…
State the name of the underwriter
Describe mission, products, services or special events hosted by the underwriter
Offer listeners a means to contact the underwriter (address, phone, Web)
Are written in an objective style that listeners expect and appreciate

Your ideastream representative will work with your goals and budget to customize an effective campaign.

Underwriting on ideastream delivers dual marketing benefits to your organization: Your message reaches an exceptionally devoted audience that is hard to capture through traditional media. Your support of a respected, nonprofit public service generates goodwill.

Contact ideastream today about underwriting: 216-916-6452