90.3 WCPN ideastream®: Is Authenticity What Consumers Really Want?
The Sound of Ideas®
Is Authenticity What Consumers Really Want?
Wednesday, January 23, 2008
Topics: Politics, Other, Economy
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A couple of philosophical questions here: How authentic is a Starbucks frappucino? What about a day at Cedar Point? Those aren't exactly idle questions. The Guests
Jim Gilmore, author and consultant, Strategic Horizons
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