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The
Underground Tech Scene
July 7, 2004 @ 6:33 am and 8:20 am on 90.3
Let’s
review some economic development basics: the more entrepreneurs
an area has, the better its economy does. Northeast Ohio has several
initiatives underway to support entrepreneurs and encourage more
to start businesses. But all of these organized efforts might not
compare with the power of untamed technology. As part of Making
Change: Reinventing our Economy, ideastream’s
Shula Neuman reports on how the unseen world of high-tech connectivity
is impacting Northeast Ohio’s Economy.


Tremont Scoops
seems like an innocent neighborhood ice cream shop from the outside,
but there’s something invisible and revolutionary happening
here. The shop is the flagship for Twi-Fi, the Tremont neighborhood’s
wireless internet network. Steve Finegold is chair of the network,
which he describes as a loose affiliation of volunteers facilitating
access to wi-fi for neighborhood businesses and residents. He says
Twi-Fi started in February of 2003 with the idea that a wireless
network would be a good community builder.
Steve
Finegold: We initially chose the ice cream store
because this is a place that takes a cross section of the community,
so that’s kind of how we got started. And that was kind of
the idea behind it. We wanted it to make this available at all places
to all people and that’s also why the idea of having a laptop
there to use came up about too.
Cleveland Digital
Vision donated 15 old laptops, Finegold says, which Twi-Fi outfitted
with the hardware necessary for wireless internet access. The free
computers allow people who don’t own their own to tap into
the technology. The community building aspect worked better than
expected; in addition to the four Tremont restaurants that are now
wireless hotspots, the local public library and the Interfaith Hospitality
Suite at Pilgrim Church have also bought into the program.
Twi-Fi is a
pretty spiffy example of how technology can benefit a community,
starting at the very grass-roots level. In fact, wi-fi doesn’t
necessarily need much structure. For people like George Nemeth,
that lack of structure is like fertilizer - since Nemeth is the
kind of person wears more than one hat.
George
Nemeth: I have to go through my list - OK, web activist
on Brewed Fresh Daily, Ryze network coordinator, managing partner
Smart Meeting Design, Cool Cleveland information officer - it’s
like ugh.
And
that’s pretty typical of many of the entrepreneurs interviewed
for this story - that, and the fact that cafes with wi-fi access
are their preferred conference rooms. Nemeth says with wi-fi he
can access his work anywhere and, what’s more, the technology
brings new meaning to “networking."
George
Nemeth: The delineation between
what’s work and what’s not is a very difficult thing
to do.
Nemeth spends a good chunk of time coordinating an on-line business
network called “Ryze.” Ryze members have a profile page
outlining their interests. Then they invite friends to join or ask
other Ryze members to link to their page. Ryze works both on-line
and in person at mixers. Nemeth says it’s a wise investment
of his time.
George
Nemeth: If someone
says I was at a Ryze event with George and we did this open space
network thing where we self-organized into small discussion groups
and I know that’s what he does for a living, it’s
like, how can I say that the time I spent looking or contacting
them through Ryze was not worth it?
It may
be time consuming to surf around, Nemeth says, but it’s a
more direct way to market your business. Still, Ryze is a relatively
ordered network, but wi-fi can get messier - and Valdis Krebs says
that’s good for this region’s economy.
Valdis
Krebs: So, yeah, the more free wireless there is
the better it is.
Krebs
is owner of Orgnet-dot-com, a software and consulting company that
maps out networks of people within companies and communities. In
other words, Krebs is an expert in the whole networking thing -
and yes, he’s sitting in yet another café with wi-fi
access.
Valdis
Krebs: It gives the whole region
two things. It gives people the opportunity to be almost anywhere
and connect and it also gives them the reputation that this is a
hip place.
Kreb
says wireless internet gives lone-wolf entrepreneurs like himself
the ability to work anywhere and network with people sitting in
the same café or in a café halfway across the world.
Krebs says access to such technology creates a fertile breeding
ground entrepreneurs, the kind of hi-tech entrepreneurs that sustains
economic development.
This isn’t speculation, by the way; it’s already happening.
Independent contractors are regularly meeting up at wi-fi hotspots
across the region. And with the advent of OneCleveland, the region’s
educational, arts and non-profit institutions are part of the revolution
- a revolution that so far seems to include everyone except the
established power-structure.
Lev
Gonick: Because technology doesn’t respect hierarchy.
Lev Gonick is
president of OneCleveland’s board and President for information
technology services at Case Western Reserve University - he had
an actual office for his interview. OneCleveland provides super-fast,
high-speed network communications for collaborating non-profits.
The network is getting attention on an international scale both
for its goals and the level of cooperation necessary to get it off
the ground. Gonick says OneCleveland is doing wonders for the area’s
reputation, but the effort would have a greater impact if just one
traditional business leader got on board.
Lev
Gonick: And what we need is our own Lee Iacoca, someone
who comes from the success of where we’ve come from as a
community and who’s willing to say to his or her colleagues,
“The future is that-a-way. It’s not over the hill,
not the mountain that we’ve already climbed.”
Gonick says the non-profits
involved in OneCleveland are taking risks and testing the internet
in ways never attempted before. It’s the experiments underway
now that could set the standard world-wide for how we use technology.
In Cleveland, Shula Neuman, 90.3.
Resources:
- Orgnet.com
Valdis Kreb's website that gives an idea of what mapping a network
looks like and why it is significant to helping the economy grow.
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