Mr.
FrolikSandy,
one of the roles of the Federal Reserve Bank in Cleveland is to
gather data, economic information on our region on joining states,
and you also get to see what the other banks around the country
do around about in their regions.
Can
you give us a little sense of how Northeast Ohio stacks up in
terms of, perhaps, job growth, income, wealth creation with other
regions? How are we doing basically with other neighbors and nationally?
Ms.
PianaltoWell, Joe, data, different measures give you
different conclusions. In the decade of the '90s, in many ways,
Cleveland and Northeast Ohio out-pays the nation in many, many
measures.
For
example, we had a lower unemployment rate here in Northeast Ohio
than in the rest of the nation. The typical Cleveland worker earned
more than the national average. Our income growth was greater
than the national average. So from those measures, you would say
we are doing very well.
However,
our economy is smaller than it was a couple of decades ago. We
had a larger share of the nation's jobs in this area a couple
of decades ago. That's been shrinking. So we aren't showing a
propensity to grow in this area right now.
Mr.
FrolikIn terms of growth, one of the things I think
struck a lot of people was when the sensory data recently came
out. It showed that essentially Northeast Ohio has been stagnate
for almost four decades now moving outward, but still, the basic
population staying about the same. How concerned ought we to be
about that? Is population in and of itself something that is a
significant worry for the region?
Mr.
HillMy feeling is it's not. In many ways, focussing
on population and job growth, which we tend to do, is looking
at the wrong measures. When we are looking at economic well-being,
what we really should be paying attention to is incomes. And behind
incomes lies growth and productivity. So it really is that link
between productivity and incomes and quality of life makes a difference.
We do have some issues in terms of where people are living. The
fact that we are building a lot of housing spread over a large
part of the landscape without a large increase in population that's
bringing land use issues.
But
if you are really looking for economic well-being, it's income
growth and productivity that's important coupled with the concerns
that people who don't have the education and skills to earn good
incomes. But, focussing purely on population growth is not a game
we're ever going to win.
Mr.
EckartBut demographics to work force are as important
to ratings as ratings are to television. Anyone can get, as CBS
did a few years ago, when you own the elderly market which has
almost no disposable income because everyone is watching 60
Minutes. The issue in census numbers, though, in one other
context, is young people. Not young people in that demographic
shrinking, but when you look to the next level, when we would
hope to see -- if they've gone away to college that they would
come home to Cleveland, they have not.
And when you look at the declining enrollments across some of
our universities, both public and private in Northeast Ohio, you
realize that the brain drain issue, I guess, is in some ways overstated
as a context, but it is important that the work force remains
rejuvenated, that it comes out of educational institutions that
have newer technology skills, and that if they go away, they have
some reason to come back.
So, I would kind of agree with you, Ned, that it may be overstated.
The fact is is that it's a harboring like the canary in the coal
mine. It is sending a signal to us that our future generation
is not necessarily staying here. They don't see a future for themselves
or their families here.
Mr.
FrolikLet me ask you -- let's go around the table. If
you were to identify to people, what's the one thing that is maybe
the greatest call for optimism about the economy of Northeast
Ohio looking ahead to the future and then maybe the one thing
that ought to be the greatest concern to people. What would that
be? Let's start with Joe and go around the table.
Mr.
FrolikI would say that a cause for optimism, as a community,
we are starting to focus on not only investing the things that
have worked well for us, but also starting for the first time
investing in new things whether it's biomedicine or whether it's
worrying about NASA, it's -- for the first time, I feel as a generalization
we're looking for new things.
To me, the biggest concern we should all have is education. Because
our kids, those kids that are in the fourth grade today are going
to be entering our work force in six to ten years. And I mean,
it's right behind our doorstep and that's something we need to
be very, very concerned about.
Mr.
HillThe greatest source of optimism to me is the rate
of growth of productivity in this region. It has been very, very
high. There has been lots of wealth generation around it and so
our firms have been reinvesting themselves quite aggressively
and really focussing on innovations in production processes, essentially
making the setup of products better. My concern is, two, I share
Joe's. I think that education primarily at the primary secondary
level is the top concern.
The second concern is product innovation. Essentially, our existing
economic base, developing new sets of products that increases
the top line of the balance sheets. And I think that those two
go hand-in-hand.
The
way in which we get young people to stay, essentially, is providing
economic opportunity. And it's going to be, one, having the skills
so you can earn a good living coupled with our current sets of
firms and new firms coming in generating new sets of products.
Mr.
MinterWell, in some respects I think I will probably
be a little redundant, but I certainly would say we still have
a significant manufacturing base to build on and to keep working
on because that's the core. The challenge is to identify some
new clusters of things that we could really dramatically make
a change in over the next 3 to 15 years.
I would say my second concern is that we still have got a major
job to do in this region in terms of the inclusion of minorities,
more in the economic mainstream. And as business owners, as persons
who are contributing to productivity and our record is not very
good in that regard.
Mr.
EckartI think Joe hit the nail on the head when he spoke
about education. We all just have to look at Issue 14, what a
tremendous mode of confidence the City of Cleveland gave itself
in investing in primary education. Simply a link to the biopark
initiative, I think graphics, I think materials, I think fuel
cells are bright lights. Case Western and the linkage with what
they are doing with fuel sells at NASA Glenn I think has some
exceptional needs, some opportunities.
I think beyond that, though, we have to start thinking much bigger.
Joe has talked about this before. Thinking about things in terms
of scope and scale, to start doing things, stop asking for permission,
start expanding the envelope and not think about small initiatives,
although as successful and helpful as they might be, to start
doing things that makes fundamental changes in the way our economy
functions. And I see that particularly in biopark, if we could
ever get the two hospitals to stop warring with each other and
figure out how to construct a joint agreement between University
Hospitals, the Clinic and the University.
Ms.
PianaltoI would have to echo what Ned said about productivity
in terms of what I'm optimistic about. The companies in our region
have helped the rest of the world become more productive. We have
a very high concentration of capital goods industries in our region
and they help other producers of goods produce them with technology
and more efficiently, and I think we are going to continue to
build on that.
My
concern about the future actually goes back to the issue that
we were just talking about in terms of population. Even though
we have seen a slow down and the decline of our population, the
age group or the category that is slowing or declining most rapidly
is that population between the ages of 20 and 44. They are a critical
component of our future work force, and I think the reason that
we are seeing that age category either leave our region or not
come into our region goes back to the concern that a couple people
have already raised, Joe and Ned, about our educational system.
That age group is the age group of child bearing age and they
want to have children and raise a family in an area that has a
good quality of life, and it's very important for a quality of
life to have a good educational system. So, that's one of my concerns,
losing that critical component of our population, and one of the
reasons I think we are losing it is because we don't have the
educational system they want for their children.
Mr.
ShattenThat's true. I'm a project guy. And so I think
about what are the projects. And I'm encouraged. Joe's comment
says we have a queue. So for the first time in a while you think
about the last 20 years. We had a wonderful rush of projects.
We did downtown, we did the stadiums, we did this amazing array
of housing in all of our neighborhoods. We did a lot of stuff.
Now this doing sort of slowed down. And so I'm optimistic a little
bit because there is a new queue. There is a queue out there.
It's the biopark, it's the Cuyahoga Valley, it's the convention
center, it's the array of manufacturing initiatives.
You
have a queue. Now what's the concern? The concern is does this
community have the will and the capacity to get over the edge?
It's what Dennis said. Can we imagine the scale to say oh, the
next stop on hospitals, the next stop on land is a billion dollars.
And the notion that we are fighting over or having the debate
over, spending the additional money to move this place another
step will require another -- and I used to be very reluctant to
say these things, but I'll say it, another billion dollars and
probably tax increases, a lot of things we don't want to talk
about. If you want to pay for things that are big, big projects
cost a lot of money. You can't wish them away.
But
the list is there, the queue is there. We have learned as a community
in the last 20 years how to move things over the edge. It's very
contentious, it's always tough. And so my only concern is that
we maintain the will to move a good queue over the line to get
the big projects done that cost a lot of money.
Mr.
EckartAnd Richard is so right. We have to do this ourselves.
We can't count on Columbus, Ohio. We used to have -- we were spoiled.
We had 16 years of governors from Cleveland; Voinovich and Celeste.
They knew the difference between Playhouse Square and Shaker Square.
They understood the personalities of projects and individuals.
We can't blame Columbus.
The
City has certain financial resources that are available to us
and so Richard, I think, raises a very good point. Do we have
the capacity and the will to think in scope and scale beyond our
boarders as well and to do the kinds of things that we can invest
in ourselves and not count on Washington or Columbus. Whatever
they give us should almost be viewed as surplus.
Mr.
Roman: Well, it's two things. It's not only that it's probably
going to result in increased taxes, but it's also getting our
local governments to realize, we do have to do it ourselves which
means we have to start building a capacity within our current
governments within their current revenues to make investments.
Not just to support the things they have already been doing for
years and years and years, but to find ways to create new revenue
strains within their own structures that will support capital
investment.
And
I'm not just talking about roads and bridges and sewers, the traditional,
but new things, the kinds of things that are on the queue that
will either help keep us moving forward or will allow us to slide
back.
Mr.
Minter: And I certainly agree with that, but it seems to me
a large part of what has to happen in our economic future is to
re-calibrate the partnership. Because the realty is, if we go
back and look very carefully at why we were successful over the
last 20 years, it is because there was, in fact, a partnership
between the local community, the City, the county, the business
sector, the civic sector, the foundations, the Federal money that
came in new UDAG and the State dollars. I mean, there is almost
no project that we can point to and say we accomplished something
in which there weren't a lot of participants that had to fill
the gap. So, the leadership that has to come from our local community
is quite significant, and I think it is time for a renewing of
that, and we have that opportunity, but I don't think we can write
off and think that it's possible that we can get where we want
to go without significant State and Federal support.
Mr.
Eckart: But doesn't that beg the question of something where
you have to rely on independent constructed political geographic
entities to each give permission when perhaps you use the Mayor's
race this fall as a way to talk about restructuring the port authority,
to create a true countywide, almost regional economic development
authority that has some independent financing basis on it's own
instead of going to war over which are mayor appointments or which
are the county's appointments and what are their bonding jurisdictions,
I agree.
I
think the fundamental partnerships that did so well for Cleveland
20 years ago probably still fundamentally are sound, but in some
ways, they need to be reconfigured because some of the players
and some of the people that they represent aren't around anymore
as entities, so you could use an election year to change the governance
issues, the vehicles to create a referendum on some of these things
that that might not require us to have to do it the way we did
it before.
Mr.
Hill: But you can't write off Columbus and Columbus can't
write off Northeast Ohio. 30% of the state's economy is Northeast
Ohio. 40% of the manufacturing base of the State is Northeast
Ohio.
One
of the things that has happened is we have to reconstruct and
rebuild that relationship with Columbus. And fundamentally, the
business tax structure is hurting the northeast part of the State.
It's hurting our base. We have a State budget that is not an investment
budget, it's a crisis budget, and the lack of investments in that
budget are directly hurting this region. So part of what we have
to do is to figure out in a predominantly democratic part of the
State how to have a bipartisan conversation and really try to
understand about not just the State's capital budget, but the
operating budget, as a way of making investments. And you two
guys have been talking about this and needing it for a long time.
And this notion that we are a I state to ourselves is it going
to work.
Mr.
Shatten: We tend to ignore the State except for when we come
in for these transactional events. We built that -- that's the
piece you want to try to re-calibrate, Steve.
We
have built, in 20 years, this remarkable and unique partnership
of everybody that can write a check and can sit at a table and
have learned how to come together to do that. And all of a sudden,
I think we are discovering that the State is a crucial piece of
all of this. And as the State has its own constructed physical
crises, it will hurt us tremendously.
I
have been concerned, that the budget as currently debated, if
adopted as planned, will set this State's economy behind over
the next eight years. We are in the middle of a very bad set of
budgets that will hurt the State of Ohio because we don't have
the partnership around how to pay and we don't have the will of
how much to pay.
Sandy
is right. Education is where this starts. So if the State of Ohio
is way behind in education, if we are 20% or 30% or 40% behind,
you mentioned, Joe, all the workers that we care about, right
now they are in the fourth grade. They are there. My daughter
Lauren is in the fourth grade. We know who they are. Are they
going to be scientists? Are they going to be mathematicians? Are
they going to go college? That's all unknown to us right now and
State policy I think is one of the most crucial pieces and the
State is ducking it right now because they are taking a budget
crises and they are whittling their budget down to the 19 point
where they are going to adopt a budget where the operating side
is going to be a crises and the capital side is going to be close
to zero which means the State will drift for the next round with
sort of modest, good data news that will keep going out, we'll
find a little story here and there. I think you are right. The
State is just a vital place in all this right now.
Mr.
Hill: And, Richard, it goes to the next step, too. The focussing
on the supply side of those markets, where those workers are going
to be. The easiest and best way to keep people in the State and
attract people to the State is good incomes.
Mr.
Shatten: Innovation.
Mr.
Hill: Innovation. And the fact is -- and no one demands labor.
They demand products. So again, this is a Statewide issue. How
do we get innovation taking place? Two ways. One is across our
existing base because that's where most job creation comes from,
or more importantly, wealth creation comes from. And the second
is how do you go about 20 putting together a tax system that encourages
new product formation, new firm formation? We have a corporate
franchise tax that hurts new firm formation, and we have a tangible
personal property tax that hurts product and process innovation.
And those really should be issues that the northern part of the
State is leaning on. We have to -- if we aren't getting the policy
dialog out of the middle part of the State, it's got to start
from the north.
Mr.
Frolik: Politically, the power is shifting in Ohio to the
south and to the southwestern part of the State. We are going
to see that probably when the congressional districts and the
legislative districts are redrawn. Dennis, as we have less of
a percentage of power in the State of Ohio, how do we make sure
the concerns of Northeast Ohio, of Greater Cleveland are heard
in Columbus and effectively?
Mr.
Eckart: Well, it probably means muscling up a little more
in the political gym than we have in the past. Mr. Roman and I
worked on a couple campaigns together a lot longer ago than either
of us 21 want to remember and we used to have regular delegation
meetings. We used to have a concerted agenda.
Mr.
Shatten: I would be very clear to that to all the audience
here on that point.
Mr.
Eckart: In the old days, and we will go back 10, 12 years.
Folks all came together, came to Washington, Vern Riffe, may he
rest in peace, Governor Celeste, Mayor Voinovich, the whole crowd
came in and laid out a 16 point -- here is the things you have
to do for Northern Ohio.
Mr.
Shatten: And you did it as a group.
Mr.
Eckart: And we did it as a group and the business community
presented a concerted agenda in conjunction with the political
leadership. And, for whatever reasons, that has not occurred lately.
Secondly --
Mr.
Shatten: That's not happening right now and that's a serious
issue.
Mr.
Eckart: And secondly, we treat the City of Akron as if it's
300 miles away and not 30 minutes away. There is an 22 inexorable
linkage. If we are shrinking ourselves, you can get bigger yourself.
And one way to do that, Columbus has taught us this lesson from
Franklin County, they just annexed the whole county.
Well,
we can create as apropos of what you said, Steve, strategic partnerships
with the Akron Regional Development Board integrating Akron University
which has some phenomenal new initiatives going. Embracing --
again, Joe, you and I have talked about how we define the lake
front. We are going to kind of define it and try to define it
for development purposes as including Lake County and Lorain County.
Guess what, the lake washes up on those shores.
So,
if our political cloud has shrunk, and secondly, we have lost
some seniority -- think about this for a second. We have lost
Suhadolnik, we have lost a Sweeney, we have lost a Glenn or a
Metzenbaum, a Lou Stokes, hundreds of great -- literally hundreds
of years of seniority from our delegation.
And
while many of our current political representatives are good,
they are very green. And so we have to broaden our reach. I think
23 we have to tighten our message. We have to make demands that
are inexorable. You have to use the political process.
The
Growth Association is likely to make endorsements in these upcoming
elections. Why? Because there are important things that need to
be discussed, not that you expect to ever get everything that
you always want, but you need to let folks understand that there
is an ask that's what part of creating what I like to call a barrier-free
intersection between public policy and private investment. We
have lost it, it's shrinking. We have to get muscled back up.
We have to broaden our region, include more people in what is
inexorably a single region who's limited only by artificial political
lines drawn over 200 years ago when the map makers sat down out
to carve out counties.
Mr.
Minter: I think one of the things we are all really facing
is we are probably being pushed very hard to decide where are
we going to make the big bets. And as of yet, I'm not sure we
have arrived at a conclusion, quietly or otherwise, that if it's
biotech, biotechnology, then this is really what it takes, not
a down payment, but to make that big bet, or if it's something
else, we really ought to expand greatly on polymers and the leadership,
and that is really going to come more out of Akron and others
are going to be supportive, and that's the tough piece that I
think we are going to find ourselves facing up to.
The
more I have gone back and looked at what other regions have done
who have moved ahead in significant ways, it's very clear that
the educational institutions, the business establishments, everything
has been focussed on drilling very deep. And certainly, at the
Cleveland Foundation, we have a lot of discussions, because we
are into the quality of life business and we understand it isn't
any one thing and tend to invest in a number of things, but I
think the issue we are facing up to right now in terms of the
conversations are what are the next couple of big things that
are going to make a difference from the standpoint of improving
our region's economy?
Mr.
Shatten: You are saying two things. There are place bets,
the Shoreway and the water's edge, but you are also saying the
harder one, place big bets, and have the confidence to place a
big bet.
Mr.
Roman: It does go back, though, to the other governments.
If we are going to approach the State and the Federal governments
for the big dollars as we have in the past, we've got to be willing
to make the big bet first. We can't expect the State or the Feds
to put in the first bogey. We have to be willing to do that and
that's what I think is so missing right now.
Mr.
Hill: I take a slightly different twist on it. It's like any
investment. If you load up all your bets on one stock and the
stock does badly, you go with it. And I think there is broad agreement
throughout this community that you need a three-part strategy,
a portfolio strategy, and we're doing parts of it.
In the short run, it has to be labor force and improving the quality
of life and I also say a lot of focus on a lot of the process
of engineering that has taken place. Five to fifteen years out,
we are going to get most of our returns by working with our existing
economic base and bringing forth new products on it. And that
linkage doesn't exist with the legislature, it doesn't exist with
our universities. Campus has been a wonderful investment that's
been helping around but on the short-term stuff.
How
can we get partnerships going with our science technology infrastructure
and our current set of firms and industries to continue fundamental
process innovation and new products.
And
then the long term, 15 years out, we need a fundamental strengthening
of our science technology base because the market is smarter than
any of us. We don't know which bets are going to come in. I do
agree that when it comes to biotechnology, actually biomedical
products, we are in a much stronger strategic position.
Mr.
Eckart: There is some manufacturing expertise there as well.
Mr.
Hill: Absolutely. And the other thing is what should we be
looking for is a win from the biology life sciences bet. What
I have said, the win on firms is distant. The win on employment
in that industry and treating the research in that industry is
the right win. That's going to be the indicator. So you need that
portfolio.
Ms.
Pianalto: I agree very much with what Ned has just said. There
is a risk in trying to look out and find out which industry is
going to be the growth industry of the future. We are much better
off focussing on making sure we have all the infrastructure that
would allow any industry to grow in this area or want to do business
in this area. That infrastructure includes, as we have all said
this morning, a good educational system.
It
also includes -- it used to be transportation. It still can be
transportation, but it is a very different type of transportation.
Businesses want to be located -- because now businesses are global,
want to be located in areas that have good air transportation.
And
a third part of our in infrastructure has to be good communication
systems. More of our business is being conducted over communications
networks and we have to make sure we have that infrastructure
in place. So I wouldn't want us to try and place a bet on an industry,
and I don't think anyone here is saying that. We need to work
on providing an environment that any industry and any business
would want to be a part of.
Mr.
Eckart: Sandy's point is very well taken. The purposeful design
of the region, the team Northeast Ohio Concept which embraces
regional concepts in a variety of ways, and the one thing we have
to keep thinking about -- Richard, I heard you say this before.
You don't have to reinvent the wheel. Toronto and Chicago stepped
up to the plate in meaningful ways that dealt with intellectual
infrastructure, that dealt with capital infrastructure, dealt
with amenity infrastructure and then dealt with some attitudinal
changes that need to take place, too.
We
are, in some ways, our own worst enemy when we think about ourselves
and other thing, what we don't do, the Harvard visitors that were
just in Cleveland a few weeks ago. The first recommendation they
has was marketing ourselves better, telling folks what we are
about, what we have within an hour of Public Square in a context
that creates an amenity that is Northern Ohio.
A
Convention Center is absolutely critical to that, because as Peter
Hart showed us in a survey a few weeks -- a few months ago, if
you get folks here for a couple days, they love being in Cleveland,
and that is something that is so introductory to this community.
Like
in airports -- you don't have front porches in communities anymore.
Airports are your front porches, convention centers have become
our front porches. And we have to get about doing those things.
And in this context, I will slightly disagree with folks. While
I think the State is a very willing partner to follow the convention
center thing, they might build us an access ramp and give us some
sort of consideration for a half a billion dollar convention center.
Columbus won't build it for us. We have to raise the money ourselves.
We can't count on them to do it. And while we should integrate
them into that process, we have to embrace this. Richard, you
are absolutely right. Do things of scope and of scale that will
fundamentally change the character of the community.
Mr.
Shatten: Back to the beginning of the delegation which is
your point, too, Steve, which is I think this place has to make
these bets. And every bet is easy to debate and easy to disagree
with, but there is a pool of bets sitting there. It's this magnificent
Shoreway idea, it's this transformation of our whole biomedical
strategy which we should have labeled biopark. It is a convention
center. It's taking our water.
I
like this notion that if you are touching the lake it matters
and it takes us all the way down to the Cuyahoga Valley National
Park now. It's gotten a better name. And to take our educational
system which has been manufactured and remind ourselves to make
stuff, to use Lorain Community College, to get Cleveland State
University and use its college engineering and do something constructive
with it. There is a list of stuff to do. Push it over the edge.
Mr.
Roman: We have all used the word 'bets' and at the end of
the day, it is going to require leadership to make the bets. The
bets are not going to be made unless people, some of us, some
public officials and others not in this room today who are going
to have to gain the confidence that we are going to have to make
those three or four bets.
The
Convention Center is a perfect example. There will never be on
the short term the passion for building a Convention Center as
there was for keeping the Cleveland Indians. The convention center
from an economic development standpoint and the visitor industry
as a whole is our big missing piece. We have to have confidence,
leadership has to have confidence that we can move forward.
Mr.
Shatten: You can't debate it. There is a pool of stuff you
have to do, and instead of fighting over the pool of stuff, you
got to move the pool and hope that half of that pool gets over
the edge. And some of it may not, but the whole list, a long list
and it's an expensive list has to be there. And sometimes it's
going to be a little sloppy.
Mr.
Hill: A lot of what you are talking about is vital to the
City of Cleveland.
Mr.
Shatten: For Northeast Ohio.
Mr.
Hill: And from the City of Cleveland, we have to make certain
that Northeast Ohio understands what the return is for the whole
region. And one of the problems we have had in Northeast Ohio
is Cleveland has looked out for regional partnership when it's
needed something, and it's gone down to Columbus and said here
is the hole to fill.
And
there hasn't been a long-term commitment to building that regional
partnership. Don Pasqualic, the Mayor of Akron, one of the best
mayors in the State, should be an intimate part on what happens
in this region and it shouldn't just be when something is needed
specifically to build it.
Mr.
Eckart: And it can happen. But leadership is beyond some projects,
too. It's management, it's collegiality, it's creating a sense
of broader ownership in community projects. It can't just be downtown.
Somebody is trying to run for Mayor, they are just going to make
downtown better? I guess 80% of the people voted for Gateway in
Cleveland and it didn't carry. It is to link things into the neighborhood,
to make sure Tremont gets a bounce out of this, to make sure Slavic
Village has a piece of the action, that the neighborhoods around
University Circle share in the biopark developments, to make sure
that White City, you know, White City State which is now a State
park shares in it.
Because unless there is vestedness by voters in some of these
where you can't get the leadership of the politicians because
they think there is too much risk in stepping out. But you can't
wait to get to 75 percent on something. If the County Commissioner
says it's got to be three to nothing, everything's got to be three
to nothing. My dad was on Euclid City Council. There were nine
members. I said, "Dad, what does it take to be a city councilman?"
He said, "The ability to count to five."
Joe,
you are right. You get two people. You get the business community,
look what you did when with you linked up John Ryan and AFL/CIO
on Issue 14. Create alternatives to the traditional public private
partnership that not only pushes, but pulls the political leader
as well. Create the agenda. This is not Kevin Costner's, build
it and they will come. But if you create more pressure on them,
having been one of them myself, the last thing you want is pressure.
But we don't create enough pressure and we don't have the defined
agenda on the political leadership as well and so you get the
mediocrity of making everything your second priority.
Mr.
Frolik: A lot of it about regionalism, but is the willingness
to go forward on regional projects there? Ned mentioned to a lot
of people outside of Cleveland, they see Cleveland as something
they wanted to move away from, why they spurred throughout the
area. Within the City, and I'm sure it is in other places, there
is this reluctance to give up what you've got. There was a councilman
earlier this year, forget for a moment the mayor suggested regionalizing
the airport. He managed to bring together his 20 colleagues and
Mayor White in a rare moment of unity to denounce him. We are
not going to give up our assets. How do you break through that
so that regionalism or these type of discussions don't become
the third rail of Northeast Ohio politics?
Mr.
Shatten: This region, in the last 20 years, has been a remarkably
successful exercise in regionalism. I always get agitated when
people talk about regionalism. We went to a regional transportation
system, we went to a regional water system, we went to a regional
tax base so that wherever I work, somebody moves some money into
somebody else's pocket. The park systems have become regional,
the dog pound has become regional, our hospital has become regional,
our Lake Farm Parks have been regional. This City is one of the
standards of regionalism in the United States of America. I believe
it strongly. Now, that said, let's reopen the game on the rest
of it. All these government issues are important on high leverage.
Why don't we have a water edge governance that can actually --
I think one of you said, can tax and raise resources. Maybe you
said that, Dennis. That owns land.
Mr.
Eckart: That owns land.
Mr.
Shatten: Why don't we open up all of these? Why don't we open
up the question of the port authority? Why don't we open up the
hard questions of the airports? Each one of those has to be worked
hard and carefully in the context of collegiality, that nasty
thing of working together, but there are a whole list of things
that you could open up there. But the antecedent to me is to not
whine about it. We are excellent at regionalism. Our venture capital
initiatives, they are all regional. COSE is what, how many counties
now?
Mr.
Eckart: We have 16 counties and 17,000 members.
Mr.
Shatten: 17,000 small businesses from 16 counties and we are
complaining about regionalism. What could be more regional than
our small business geography in Northeast Ohio? So I think we
have done a very powerful job there and there are four good enough
to keep doing it. So I always get agitated when I talk about it.
Mr.
Minter: I agree with you, Richard. And I think we really need
to face into it and that is when you start dealing in Northeast
Ohio around these sets of issues and politics and cultures and
ethnic affairs, we still are a place which is highly noted as
being fairly or not, but the statistics, I guess, don't lie. Highly
segregated.
And
when you start to deal with the issue with trying to talk with
the major City which is the important driver in the region, the
downtown region is still quite significant for business, for culture,
for sort of defining the spirit of the region.
We
still have to deal with the questions of poor families and issues
of race, and, you know, we just -- look, we just went through
a very critical election. The bond issue that passed successfully
which was based upon -- we really only wanted people to turn out
in a certain area of the City to vote for this. We want a low
turnout. It was all designed significantly and probably appropriately
so given the political realities around. We want people in this
ward to turn out because they are African-American and they are
going to vote a certain way and we want to discourage people to
turn out elsewhere.
And
if we look at how the population moves and we look at who is in
the City, where was there a growth in population and where was
there decline in population. It has a great deal to do with perceptions
and feelings about race.
Mr.
Eckart: Steve has just scratched a long-standing and frequently
wishing it was hidden itch in Cleveland. Both racial politics
and racial economics. The top 15 black entrepreneurs in Cleveland,
these are successful men and women, get less than 20% of their
business from other Northern Ohio orders. These are manufacturers,
these are service providers, these are architects, engineers and
other professionals.
And
we do not -- there is no home field advantage for doing business
being an African-American here. In Detroit, those numbers are
almost flipped over on their head completely.
In
this context, the government or entity such as all of us around
the table can't try and guarantee success. That's probably where
we get in trouble. Not my voting record notwithstanding in Congress.
What we have to try to do is a try to do a better job in guaranteeing
opportunity.
In
that context, we do need to create greater linkages between African-American
entrepreneurs, between capital to African-American entrepreneurs.
We need to go beyond boardroom to boardroom initiatives and create
a talent bank between majority companies and minority entrepreneurs
who are trying to work themselves out.
You've
got dozens of great graduate students at Cleveland State and at
Weatherhead who would love to use test bets opportunities for
empowering economic development. The only thing I would have holes
in it in my view is the first quality Swiss cheese. Not in the
economy end. In the context of Cleveland, we have holes on a racial
basis, just as significant on an educational basis, of African-American
and Hispanic entrepreneurs who are not sharing, and whatever,
Sandy, the growth that has occurred, they have not sharing do
not share and in an egregiously disproportionate way.
Mr.
Shatten: Steve, I think that point is an essential point and
it's a frustrating one because this community -- I think this
community has been running honest, hard experiments for 20 years.
So after the L.A. Riots what did this Mayor do? A day later a
160 mayors showed up at the Ritz Carlton Hotel to launch a major
minority economic development initiative.
Year
after year the community has formed minority outreach initiatives.
We have figured out in housing because of the Foundation's commitment
to housing in these neighborhoods, but we have mammoth experiments
to deal with this issue and I think you are right -- see, I think
it's an intended issue that we haven't figured out yet as opposed
to we haven't done it. This place has experiments all over town
but haven't clicked. We haven't gotten to the scale, e haven't
gotten the boardroom to boardroom idea up to a scale where we
can point to and say it's successful. We haven't gotten the mentoring
programs to the point. The dilemma is we haven't gotten -- a 15-year-old
we haven't gotten. So there is a big gap here in terms of how
hard are we working to get over the edge.
Mr.
Roman: When do we become afraid to measure it and track our
progress which I think on the verge of accepting. And The Plain
Dealer started this a year or two ago with some work they did.
But, I think if we are going to acknowledge the problem and then
start measuring and tracking our performance, one would tell you,
and anything else around quality improvement, that that's the
first step you got to take and I think we are ready to do that.
Mr.
Hill: Issue 14 is a large part of it as well. One of the largest
issues we have is the fourth grader to be competitive when they
become older and to gain access has to have a set of fuel. So
you have to push for access, but you also have to find away of
investing in kids. And when you have a school system that is,
what, 90% or higher?
Mr.
Minter: It's not that high. It's more in the 70s.
Mr.
Hill: But it's a substantially poor system that you have to
make certain that the quality comes up, and the school system
has done amazing things. But then you have to say, well, how can
we expose suburban kids to African-American experience and how
do you get different races of kids to mix together when they don't
live and play in the same places? That's very hard. So, not only
do you have the issue of opportunity of entrepreneurship, but
you also have to realize the fourth grader in Cleveland, East
Cleveland, the Heights, maybe in Lakewood, that's part of our
work force, that's part of our opportunity.
Mr.
Frolik: Steve, you spent a lot of your -- almost your entire
career working on issues related to education, job training, job
preparation, that sort of thing, and a lot of work at the Cleveland
Foundation, and before that you were a cabinet member of the administration
--
Mr.
Minter: Sub-cabinet member.
Mr.
Shatten: He was working at the high talent level, not the
high political.
Mr.
Frolik: We talk a lot about work force, we talked about these
fourth graders. We have talked about it for a long time. How do
we do a better job of linking the business sector, the employers
with how we're training and what we need to do for those future
employees, those fourth graders. Are there other models out there,
other cities, other communities who really do it well and that
we can take some lessons from?
Mr.
Minter: Well, I don't think there are one or two communities
you can look to and say they do it well. I think we can find best
practices in a lot of different communities of pieces that are
done well. And in that regard, I wouldn't be so, you know, disappointed
about where Cleveland is.
And point of fact, the work that has been done over the last couple
of years, and particularly lead by Dan Barry at the Growth Association
on the whole work force development has been some of the, I think,
some of the best work and has drawn upon the resources of the
best we can find anyplace around the country.
It's
now going in and doing the stitching, it's like taking the basic
sciences and working on it and making the collaborative approach
and articulation agreements between what happens in elementary,
what happens in the middle schools and what happens in high school
and that transition to, first, the community college level.
Because
we have now learned, and a lot of us have come to appreciate even
more that our challenge isn't just getting college graduates.
We don't need 80% college graduates. We need people who have technical
skills, and fortunately here, if we look at Northeast Ohio, the
three community college systems in this part of the State are
among the best there are. Cuyahoga County Community College, Lorain
and Lakeland College are doing tremendous jobs. Roy Church over
in Lorain is well noted for his work.
So, I think we have the elements. The question is really staying
after the components and putting it together. And so that's why
I think the building block of what's happening with the Cleveland
Public Schools, and, let me stress, what's happening with the
inner ring suburban schools, keep in mind that East Cleveland
and Warrensville and Shaker and Cleveland Heights and Euclid and
South Euclid and Lakewood and Parma, these systems are turning
out a lot of young people. Some of those systems have significant
records in terms of going on to higher education and some had
pretty mediocre records and some are poor.
So
it isn't just Cleveland, although we obviously need to focus on
those 77,000 students, but really placing a great deal of emphasis
on this and really continuing to push with work with our higher
education institutions. We have to sometimes constantly remind
ourselves there really is a lot more than the community college
and Case Western Reserve and Cleveland State.
Mr.
Eckart: You have more kids coming to Northern Ohio to go to
college every fall than much in the Boston area. What we don't
have, in my view, is a significant linkage between higher education
and the business community in definable ways. Case is probably
a little bit ahead of the crowd there. But Carol Cartwright down
in Kent State and certainly Louise Perenzo over at Akron have
now started to build on some more significant business relationships
that are significant. Creating true broadband interactive classrooms
between each of the four State universities alone would do a lot
to make every professor available to any student on any campus.
But
also creating, for instance, a linkage between what Jeri Sue Thornton's
doing over at Tri-C or Roy or the new president out at Lakeland
between tomorrow and growth where we would actually have a joint
vice presidency who are not just taking cookie cutter curriculums,
but sitting down with you, the business person, and saying okay,
what do you need? What do I have to teach these young people coming
here to be a value to you? And it's creating is a more significant
linkage. It's what Zell Miller did down in Georgia that really
played very well because it worked. They developed curriculum
around economic needs. They just didn't teach a curriculum that
had been developed in some other context.
Mr.
Frolik: I'm going to go Joe to here. He's on the State Board
of Education. Particularly on the science end, what are you hearing
from businesses about science and technology? What should these
kids know?
Mr.
Roman: As a lot of the folks around this table know, I'm a
proponent for -- I think our community colleges are excellent.
But if we want to go back to your opening comment, how do we reach
scale in this town, if we wait to cure problems until kids leave
high school, we are done. We are done.
And
as we speak, this State is rewriting all its standards. We got
the cart before the horse. We started to test kids with proficiency
tests before we knew what the kids should really know before they
graduate.
So we are trying to go back as a State such as others have done
such as Texas and North Carolina, and create the very understandable
system that says at the end of third grade, kids should know this,
to keep progressing and at the end of each grade and to test those
progressions. We know what kids are going to expected of in the
State of Ohio.
Right
now we are rewriting the science curriculum for the State of Ohio.
And Dennis made a joke about it, but it's one of my concerns is
that we are hearing more as a State as those standards get written
as we speak about whether creationism should be added to our science
curriculum, then what are the kids going to need to know when
they make those career decisions in ninth grade, in tenth grade,
in eleventh grade and then go on into either the work force, to
college, community or otherwise, they are going to be affected
right now by what we do.
And
we are not hearing from -- there has always been sort of a Chinese
Wall, largely constructed, I believe, by the education community,
which was the business community can't come in this door because
what the business community is really trying to do is create robots.
They are just trying to tell us what our kids need to know so
that when they graduate from here they can do that little kind
of job that's been defined-- that's not the case anymore.
If
we don't bring them in and allow them to come in, and if the business
community doesn't jump in with both feet, we will forever sort
of be sort of relying on our excellent community colleges to cure
the problems that we didn't get to when we should have and I'm
very frustrated by that.
Mr.
Hill: There is another spin or connection between the education
community and the business community that hasn't worked terribly
well. I saw what came out with the my interpretation of the Ohio
Plan. Part of what we are missing is the researching development
potential or capacity in the private sector and the university
sector really hasn't made a good link. We are twentieth in the
nation per capita basis on R&D as a fraction of growth state product
which is very, very low. We are the the overall in gross numbers.
The
Ohio Plan bothered me because it focussed too much on info-nano-bio
and didn't focus enough on working with our existing base and
tying it together essentially in forming partnerships and the
business has problems with open science. Closed science is what
they sometimes want, but we haven't figured out how to take our
corporate R&D capacity, especially with smaller firms, and linking
it up with our university system.
And one of the problems we have is it cannot be either or. We
need info-nano-bio. That's the long part of our investments, but
we also need to take our existing R&D base and really make it
much more robust and much better than it currently is.
So, not only are we talking about those leaderships and the connection
at the community college level, you are manufacturing tech programs
and the manufacturing center which Cleveland Tomorrow helped found
-- what was that, how many years ago was that?
Mr.
Roman: 17 years ago.
Mr.
Hill: The Cleveland Advancement Manufacturing Program. We
need to keep our leveraging off of that. It's what Richard is
saying, it's right on the edge of making it, but we need that
next push.
Mr.
Shatten: Don't forget, Tom Hayes at the County has put these
training academy programs together with Dan Barry. We are taking
County training money that used to just come through as sort of
wasted money. It's now a link to money under the contract to the
community colleges.
So
there is a systematic program in Ohio right now and in Cuyahoga
County that says all of this gigantic Federal money under this
thing called the Work Force Investment Act. That money is flowing
down, not just washing, it's flowing down to the contracts between
community colleges and employers called training academies. I
think well see Tom Hayes, as he moves up to the State, propagate
that model of training academies wide.
Now,
since we are on TV, I can add my one outrageous, wild and irresponsible
recommendation for linkage. I have been waiting ten years to say
this. You will tell me it's stupid. We are the only place in the
United States of America with State universities in four contiguous
counties in the country. Four contiguous counties.
Now,
imagine what the Northern Ohio State University system would look
like if it was one system with a dominant campus. I would put
it at Kent for the moment just for this conversation and I would
give you guys sort of all urban responsibilities. I would give
Akron all chemistry responsibilities. And have a single campus
run by the State of Ohio without the duchies so that we actually
could take some advantage of the fact that we have some talent
as opposed to dividing by four, dividing by six, dividing by eight.
So we are down to the number of 46. It's a big, crazy idea.
Mr.
Eckart: That's right. It would create no scope and scale,
more kids, more buildings, more money, more professors, combined
research dollars, but it requires, we used the word before "bets."
It requires some nut cracking choices. You can't be all things
to all people.
Economic development is not one size fits all. We relate to the
hospitals again. You can't just say just the Clinic or just UH
or just Metro. You always have to say Clinic Metro UH as if it
is one single entity.
Now, granted, I'm not going to repeat the Cleveland Clinic billboards
out there, but you have different components that people are in
different places in life. Maryland made choices. They bid on John
Hopkins (sic) and they told the University of Maryland system
you will do other things. We are going to have a single and it
requires us not only to make bets, but in some ways -- Joe, you
and I talked about this twenty years ago. The government has to
choose. To choose sometimes means you have to say no, and it requires
an amalgamation, it requires some cohesion and it requires some
choices, and until this community is prepared to make some of
those tougher choices and not say all seven of you get to go together
to be first, we won't get to be first.
Mr.
Hill: It also means selective excellence. One of the problems
you have is academic socialism at work. A tendency in university
is to level. And when you have public universities in particular,
you have to say we are going to treat different units differently.
We're going to hold you to different standards, different expectations,
and I'm sure that I'll hear from the union about this later, but
the issue really --
Mr.
Eckart: Your tenure doesn't matter.
Mr.
Hill: That's it. But Cleveland State has to be an open university.
We have to be the way in which people start making up through
the system, but at the same time different units have to perform
differently with different expectations.
Mr.
Roman: And measurements.
Mr.
Hill: And measurements are critical.
Mr.
Roman: Only for the fact that Ohio State probably wouldn't
like your idea, I think it's a great idea.
Mr.
Shatten: We are Ohio State, you are right.
Ms.
Pianalto: It's called the Northeast Ohio Counsel in Higher
Education where the presidents of the 22 colleges and universities
in Northeast Ohio have come together. That organization has been
in existence for sometime, but I'm a public trustee on that organization
and it is re-engineering itself and the presidents of these 22
colleges and universities recognizing that they can't be competing
and that they are not all the same. They do have different comparative
advantages.
So
I'm encouraged that these 22 individuals are coming together,
meeting -- we have developed a strategic plan for the Northeast
Ohio colleges and universities. The core elements of that plan
are to focus on work force development. The technology, use of
technology, not only within the technology that we need for this
economy, but the use of technology in our colleges and universities.
So
there is some of that going on where these individuals recognize
that it does them harm to compete with one another and that they
are going to be much better off if they can work together. So
I think we are going to see some progress along those lines.
Mr.
Minter: In the last ten years that that has all happened,
just to able to break out of the Cleveland group and to incorporate
and bring in the outlying, "universities and colleges."
Another
one of the sort of little step by step in terms of regionalism,
I do think it will be interesting to see Dennis and Joe when,
in fact, the business sector, in fact, really becomes regional.
I mean, that will be -- here is the private sector. That will
be a huge signal to this region when it becomes Northeast Ohio
tomorrow.
Mr.
Eckart: You are absolutely right. With almost 17,000 COSE
members across 17 or 18 counties, it is the single largest chamber
of commerce of its type in the entire country. Does the its political
muscle match its size yet? No. We have to. It's part of our accountability.
It's part of our assuming significant advocacy. Do we go just
go beyond issues in education?
Mr.
Shatten: It is a big opportunity; right? Just lay that out
a big organization with big responsibilities and more that it
can do, these are good news stories; right?
Mr.
Eckart: Sure. And if we just raised dues alone, $100 a member,
we can put $1.8 million on the table. Now, I think I just heard
the phones ringing. Please send those checks in now. But, the
reality is, Steve, you are right. There is leverage across size
if in fact we would be willing to do that.
A
lot of what we have talked about has been growing jobs. David
Davercoe, Joe, your chairman, said something to me that was interesting
to me, and maybe if we could go around the table for a minute
or two it would be fun for me.
Mr.
Frolik: Why don't we start with that when we come back because
I think we are at the end of the audiotape.
(Whereupon,
a brief recess was taken)
Mr.
Frolik: Dennis, we have talked a lot about growing jobs and
the kind of things we need to have in place to grow jobs and we'll
talk a little more about that. What do we do in terms of retaining
what we got and strengthening what we have already in this area?
Mr.
Eckart: Well, Mr. Roman's chairman of Cleveland Tomorrow,
David Davercoe, the chair of National City, is very fond of telling
me the story that after 20 some years in dozens of states, he
has had virtually every other mayor, governor, commissioner from
19 of those other 20 states ask him about if you are going to
expand or if you are going to grow. Never been asked by the local
mayor, the State of Ohio governor even though it is a Cleveland
company.
And
so while growing and creating the opportunities is very significant,
there has to be a component of job retention and local expansion
as part of a regional marketing campaign. You just can't let folks
who do business in other states become enamored of the person
next door where the grass potentially does look greener.
In some context when Joe and I were looking at this a few weeks
ago, we are spending less than $400,000 a year in terms of local
retention attraction and recruitment. You've got cities all around
us. Rochester, Buffalo, Syracuse, Pittsburgh -- Joe, help me --
Columbus and Detroit all spending million dollars of doing recruitment,
retention and a attraction of existing facilities so that you
don't lose your existing base.
If
you marry it in Ned with what you were talking about and Steve
in terms of work force and productivity improvements, which you
say we do a good job of here in Cleveland, and then take the attraction
part across, Steve, you know the clusters you referred to sometime
ago, where we don't try to put up a billboard in southern California.
You track our clusters.
Which
you know, Richard, you worked on a long, long time ago and Steve
you funded and invite folks to come here that fit here and most
importantly, invite the folks to stay here to want to stay here
and create the type of environment.
And
it could be silly things like governance. If you are going to
pour a new driveway, you stand in the same line to get the same
permit that Dick Jacobs does to build the stadium. You have no
one-stop shopping, you have no ease of permitting and inspections,
you have no common planning process. It's easier to go some places
than it is to stay home.
So we need to have a fundamental attraction/retention program
that also deals with college campus recruiting. We just don't
do it and other cities are beating us to the punch in big ways.
Mr.
Minter: We do have a couple significant things to build on.
It's about the bunts and the singles and the Cleveland Advanced
Manufacturing Program that has been a very solid program. We have
to continue to have that program built and provide support for
it and WireNet which is largely operative on the West Side working
with companies of twenty to onehundred fifty people providing
those kinds of resources that help re-engineer so that they could
stay in their current locations.
That
is a large part of this region's manufacturing base are these
small companies that expand and contract as the economy changes.
And we have been widely recognized throughout the country. We
constantly have visitors come here, but keeping those dollars
coming to stay at it for the long term, and then I think Cleveland
did a pretty good job over the last decade in developing some
industrial parks and land space, but now we have the tougher job
is that we have got to do something with roads in order to make
some of the green space more available.
It
is the whole business in the ground fields, because if we are
going to have the job locate, then you've got to be able to say,
here is space, here is land, here is help in terms of financing.
We have a lot of those elements, but we've got to go more to scale.
Mr.
Hill: There is one thing we people forget. We are having this
discussion while LTV Steel is going through its reorganization,
and there is going to be lots of news coming out over the next
couple weeks about that, but we keep forgetting that the State
of Ohio, since 1982, the manufacturing sector has added $15.2
billion worth of value in inflation adjustment terms which shows
you how important it is.
Going
back to the attraction and especially retention and expansion
is that that is where that has largely come from. So it's not
only getting the physical stuff right, and of course getting the
government to treat business like a customer, very important,
but, again, it's focussing on innovations within that base.
Mr.
Shatten: This community built a music and communications building
and a convocation center at the exact same time it that it could
have built a gigantic industrial engineering program and an incubator.
So
it's in alignment of our higher education system to say what should
our higher education system do be absolutely certain it's supporting
the manufacturing. And Akron should have an agenda. Cleveland
State should have a quintupled agenda because I think there is
a lot of retention you can market and you can market effectively,
and then you have to think again, don't forget the Growth Association
has to have a method. Once we are out marketing, we have to get
them, land them and keep them. We have to have the land that you
are speaking to, Steve.
So
there is a big agenda of stuff that can be done with the systems
here, but I think we have -- it's right at the edge. It's right
at the edge. People need to take some of those assignments. I
would love to see the President of Cleveland State say "manufacturing
can anchor us" and don't think of manufacturing as some rotten
old place where you are going to get laid off. You had some words
when we started, I forget the words you said. Nano -- I forget
those fancy little words you had. They were cute.
Mr.
Hill: Nano-bio-info.
Mr.
Minter: I thought he was the one.
Mr.
Hill: I got them from Richard.
Mr.
Shatten: Those are manufacturing jobs. We did some studies.
Where were the largest manufacturing jobs created in the last
ten years? San Francisco. Manufacturing is not a bad thing, it's
a wonderful thing.
Mr.
Hill: What's also interesting in this community is the Cleveland
Institute of Art has the best industrial design program and it's
not even a player, not in the game.
Mr.
Shatten: Not in the game.
Mr.
Hill: Not in the game. And if you look at the technologies
and sets of industries in the State of Ohio, industrial design
is one of the lynch pins and that really is the way you bring
forward new products. So why isn't CIA recognized as a wonderful
resource in this community?
Mr.
Shatten: It's a great idea.
Mr.
Eckart: The clusters are instruments, controls and electronics.
We do more parts for planes, but don't build any planes here.
Across that single cluster, and that that needs to develop. Basically,
it's finding out what you have that you don't have to go invent
and then build and expand upon it.
Mr.
Hill: One of the best areas of software that this region does
is factory automation and controls and the fact is we don't really
play it up for what it is.
Mr.
Shatten: But we have thousands, thousands of human beings
working here who are writing software for factory automation control.
It is a huge industry.
Mr.
Hill: And there is no difference between old economy and new
economy. There are firms that innovate, firms that use information
technology, firms that bring forward new products, and then there
are dying firms and that's it.
Mr.
Frolik: I think there has been a lot of beating up on ourselves
in this region about missing the boat. Why don't we recognize
those things, that we write the software for the manufacturing,
or people who are working in the manufacturing -- Sandy was talking
about in the back office of the Federal Reserve Bank they have
little robots. There are a lot of very high tech things, and we
are certainly not perceived as high-tech region.
Ms.
Pianalto: That has shown how much productivity increases have
occurred in that manufacturing sector in an industry which is
very important to Northeast Ohio, the trucking industry. You think
what new ideas have come to that industry, and it's interesting.
The diagnostics that are now going into a truck, because what's
important if you are operating a truck is to make sure that truck
stays operational. And they are moving over long distances and
the last thing you want is to have that truck breakdown. They
are now, and these are manufacturers here in Northeast Ohio, are
putting diagnostics in trucks that will let the operator of that
truck know way in advance what is happening inside that truck
so that fixes can take place well in advance of a breakdown. And
so, you know, you think of this industry like trucking, and see
how much technology has been brought to that table.
And,
Joe, I think we are aware of the fact that we are participating
in the new economy, because the definition of a new economy, it's
not so much what you are producing, but how you are producing,
and we are producing in everything we do. You mentioned the Feds
processing currency, we are producing that now with robots or
moving that currency around with robots, no longer with people.
So
yes, we are participating in this new economy because the new
economy is how we're making things, how we're doing things, and
I think it's just very clear that Northeast Ohio is participating
in that new economy.
Mr.
Shatten: It's going to be very hard though, the whole question
is is this happy talk or depress talk. It's very hard for Northeast
Ohio to say how should we feel, good or bad right now?
Mr.
Frolik: How about just nervous?
Mr.
Shatten: And should we be nervous or optimistic, and that's
the tricky piece here. We have to go back to this cohort of fourth
graders who will be us in that matter of time.
Ms.
Pianalto: To participate in this new economy does require
an understanding and ability to use technology, and we don't necessarily
have the work force ready to do that.
In
the nineteen seventies, most jobs -- only 25% of the jobs in the
country required an equivalent of a college education. Today that's
closer to 35% of the jobs. And we don't have a work force in the
country that has the 35% of our work force has a college education,
and we clearly don't have that in Northeast Ohio.
Mr.
Shatten: And we don't spend anything here in making that happen.
Ms.
Pianalto: So really getting that work force prepared to participate
in this new economy is just so critical.
Mr.
Roman: Another element I think of that's sometimes sort of
embodied when we talk about new economy, and we have all been
working on this to some degree in Northeast Ohio is some area
of entrepreneurship, and will the cohort of fourth graders be
as likely to go work for Parker Hannifin as a scientist as possibly
be willing to start their own business.
And
all statistics in our community seem to suggest that we have a
problem. Whether it's our culture that has sort of forced us to
be an entrepreneurship in the last 30 or 40 years, we certainly
were onehundred years ago, but we seem to be riding that wave
of a very strong manufacturing economy during much of the 40's,
50's, and 60's. We seem to have that dilemma in front of us, and
it's a hard one because it really is cultural. I don't know how
you get to that in standards, or so forth, but it's there and
we have to deal with it as a community because we need more fourth
graders who are going to be just as interested when they're 22
at starting -- a lot of pressure on these fourth graders, but
we need that.
Mr.
Frolik: I have heard in preparation for this discussion a
number of people say the venture capitalists here in the region,
but the venture capitalists here aren't bringing us ideas. We
are hearing from other people coming to us with ideas. How do
you change that culture? How do you inculcate that entrepreneurial
ethic, that obviously, like Rockefeller and Mather had 100 years
ago in the City?
Mr.
Shatten: Look, I think there are a lot of shots at this, but
really, fundamentally, underneath this entrepreneurship here,
it is not a culture story and it is not a one-shot story. It is
the base that generates talent that can be entrepreneurial is
not as big as we would like it to be. We don't have enough college-educated
people and our scientific research, while good, is not big enough.
We are missing $300,000,000 probably in biomedical research in
this region right now. And without $300,000,000, it's hard to
get the cooperation. You can't just create an entrepreneurial
culture. Creating an entrepreneurial culture means getting this
cluster thing. So if the design is good, we need to have not only
the best designers, but the most designers.
We
have to be big enough at enough things and place multiple bets,
which makes it very hard to play this game because we always want
to go with one-liners. We want to go nanotechnology and we all
get excited and do our one nanotechnology, but it turns out we
have to do nanotechnology and we have to do biotechnology and
we have to do rubber and we have to do chemistry. And so seven
is a best number. What are our seven bets? Not what's our one
bet, and we should to be rallying around seven bets and spending
money on it.
Mr.
Hill: But there is also a linkage issue that's been missing
in Ohio. And the linkage is, again, between the existing base
and our research and technology base.
I do work occasionally for the American Academy for Advancement
of Science, the research competitor in this group, and one of
the most exciting proposals we ran into was in the State of Maine.
Very small state, limited amount of money, and what they said
is whenever we fund anything within a firm, it's closed science,
it doesn't build our base, and whenever we fund something purely
in the university system, it doesn't hook up with business at
all. And so we said, why don't you take the best of both worlds
and say you are going to put together a competition that funds
business and either nonprofit research labs or your universities
and partnerships with juries that are composed of academics as
well as business types.
Mr.
Eckart: In the last several days, we just rolled out an announcement
about where we will actually create a jury of business plan competitions
--
Mr.
Hill: Multiple ones.
Mr.
Eckart: -- multiple. And spend half a million dollars rewarding
folks who take risks. And in so doing that, it's just is a baby
piece, but what we got away from was what this community did so
well which was taking risks, and we have few risk takers today.
And in this context, this is a marriage between the business community,
the university community and Reserve and other capital folks to
actually fund business plans and there will be components to that
that can make a difference, but this is only just a single component
that measures our willingness to invest and to take risk.
Mr.
Hill: That's wonderful. And I would like to see that same
type of thing going through OBOR, Ohio Board of Regions, to get
partnerships going like that when it comes to research and development
dollars. I think you would have a better constituency for the
Ohio Plan if you had that type of research competition with real
partnership and it would get us to that five to fifteen year period
to re-energize the base, and not to the exclusion, but it's got
to be both. We've got to put together a portfolio approach that
deals with the short, medium and long run. We haven't articulated
that yet. It's got to take place.
Mr.
Minter: Being with this conversation really pushes even harder
at why we've got to invest so much in education. Those are the
steps where the incremental success things give a degree -- will
give a degree of confidence to a lot of other facets of our economy
to move forward.
Just
the more I think about it, the more that's -- that is the reluctant
piece where this community lacks confidence that we can really
make a change and why what is going on right now in the Cleveland
Public Schools and the inner-ring suburban schools because you
will find me continuing to stress this with what's happening in
terms of higher education.
It
also says to me, for example, there are probably a lot more us
who ought to be highly exercised and highly energized and we probably
aren't about what's going on at Cleveland State University and
the current search and where that university is going to go.
Try
and think about that in the next decade, because it's someplace
where you can make an investment. And if we look back at Case
Western Reserve University and the medical school in the early
eighties when our foundation and a number of others put money
in supporting the basic science departments and how that paid
off in terms of AIH grants and so on and so forth, where there
was a tremendous amount of money and where they will be we already
know from the Federal budget, very significant increases.
So,
part of the business of being -- getting the competitive edge
on the economy is also looking at where there are some resources
out there to be tapped. It would be nice if we got more than our
fair share. And clearly, in the education arena, both elementary
and secondary education and higher education, we need to take
some major steps and we've got some tremendous resources to build
on here.
Mr.
Shatten: Those major steps though, I don't think this is going
to be possible until a governor has the strength to look at this
budget today and say we are going to need to raise taxes.
We
have talked about education and everybody agrees that this is
the way to growth and to innovation and to entrepreneurship, but
this state, under the current circumstances, I don't think is
going to be able to pull it off without a tax increase. And we're
not allowed to say "tax increase" in this society, you
say tax increase and everybody hides under the table.
But,
over the last twenty years, we have successfully disinvested in
education and hurt our income, our wealth-generating capacity.
You are raising a basic point, Steve, and I would add onto that,
you can't duck it. There has to be a debate about trying to slim
down and slim down. You can't just do that. There has to be a
way to say, we deserve our fourth graders a better education so
that they can be entrepreneurs when they graduate from college
and go onto graduate school and create jobs. It is a huge, messy,
miserable issue. I'm angry about it. I'm exorcised about it.
Mr.
Eckart: But when in the years of Voinovich was there marketing
more, doing more with less?
Mr.
Shatten: And you pay a premium for that which begs the question,
in my view, as to what do you then expect the next mayor of Cleveland
to do? Having gone out and done a major tax increase for our schools,
having been through the audacity of trying to sell the power plant
after they sold the sewer system after they sold the bus system
to keep the City alive and afloat once upon a time.
Is there an element of political leadership that is prepared to
have the kind of very frank discussion about other assets? The
airport is one that comes to mind, the linkage with the Akron/Canton
Airport. How you develop Burke, which is a primo piece of real
estate, and by the way, which Chicago decided they were going
to get rid of that because it's too valuable lakefront real estate
right now. And Joe and Cleveland Tomorrow with Civic Vision have
done a number of initiatives, but where in the context of the
mother city in linkage with certainly Lorain and Akron probably,
and I define by the way the mother city as picking up the under-ring
suburbs because their future is in inexorably linked --
Mr.
Shatten: So that's sort of the role of the mayor in terms
of pushing that issue? Is that where that lands?
Mr.
Eckart: I think the next mayor for the next generation can't
just be about single projects. It has to be about broader regional
vision. There is a bumper sticker out there: "Think globally,
act locally." If that wasn't the Mayor's campaign slogan
in the sense of now trying to figure out, how do I integrate neighborhoods
into what this downtown is doing, but how do I integrate this
downtown to where other downtowns are at?
How
do I have forty percent of the Cleveland Public School teachers
come from Cleveland State University? You want to fix the schools?
You intervene at the university. You make a fundamental impact
there turning Cleveland State into the center of excellence for
urban education.
So but the point is I think the next mayor has to have a little
broader vision than -- and I'm not saying rudimentary services
don't work. We went through a mayor who held rudimentary services
hostage to philosophical visions once upon a time.
But,
the next mayor's race is going to define the City in significant
ways beyond even which governor will influence us, because while
I concur the State of Ohio has a lot to do with it, I'm tired
of asking other people for permission to do things. And while
I want everything I can get out of Columbus, I don't expect Columbus
to do it for us because they are certainly awfully busy doing
it to us. And right now, I think it is going to have to be an
amalgam of county and other regional mayors that come together
and help us define ourselves in ways that Columbus and Washington
can't.
Mr.
Minter: So if the next mayor exercises as much leadership
as the current mayor has, it's possible this community could move
a long way. In all fairness, we step back and look carefully at
what we have accomplished in the last twelve years. It is a pretty
significant list of things.
Mr.
Eckart: I think White's been a phenomenal mayor. The question
is that mayors, like administrations, have a time and place in
history, and now there is another time and another place for Northern
Ohio's history, number one.
Number
two, like any period of time, you run out of gas, and alternative
leaderships and leadership styles, different emphasis, different
personalities brought to the case are very important. But it's
not just projects, It's government issues, it's management issues,
it's addressing regional issues from a different perspective because
this is not nineteen eightnine anymore.
Bob
Taft is running the string out on a State budget conundrum that
can't go any further. Richard, I think you are absolutely right.
They can't fundamentally re-trigger it the way they are doing
it just by rearranging chairs.
Mr.
Hill: And you also can't do it just by putting Band-Aids on
the current tax code. This is one of the fundamental challenges.
We have got a business tax code that is the gateway to 1950. We
have to get a tax code that helps --
Mr.
Shatten: Isn't that a year or two ago?
Mr.
Hill: The fourth chapter here is all about doing that, but
if you have a tax code that punishes inventory, that punishes
your ability to invest in plant equipment, that takes retained
earnings and then gets taxed. These are some very serious issues.
If you look at business taxes in the State, the dollar amount
has gone up, but its share of total tax take has gone down.
And
if you look at the tax that the manufacturing sector is paying,
it's five times that of services -- of the service sector. And
that's giving you a clear signal. If our future is higher productivity
resulting in higher incomes, why do we have a tax system that's
punishing productivity? It doesn't make sense.
So part of what's run out of gas is not only the fact that we've
got a current budget in the State, it's investment budget. It's
crisis budget that we have a tax system that we have been dealing
with Band-Aids rather than fundamentally rethinking.
Mr.
Eckart: Well, it's the county though. We have spent so much
money that what we seem to have to spend in social service things,
that if you spend half a penny of their discretionary county budget,
they could fund more economic development than the