MR. FROLIK:
Hi. I want to thank you all for joining us on this 7th in our series
of roundtable discussions about the Quiet Crisis and the Economy of
Northeast Ohio. Today we're going to talk about the State's role in
economic development, particularly as it impacts our region. I would
like to start by going around the table asking each of you, what's the
biggest economic challenge facing Ohio, Northeast Ohio in particular
and what can the State government do to address it? Bruce Johnson, you're
the State Development Director, let's start with you.
MR.
JOHNSON: Well, I think short term there's a realization how competitive
the economy is and what is that doing that's forcing manufacturers and
other industrial partners to reduce costs. And part of that reduction
in costs means reducing the number of people on the payroll. So the
reality is, that there's enormous international competition that has
changed dramatically in the last 40 or 50 years and the State must do
everything it can to assist current Ohio employers to reducing their
overall cost burden.
I think long term,
the big issue is how do we help the transformation of the economy from
one that is still stuck in the 40s and 50s to this innovation economy,
one that is driven by knowledge in the economy. And the answer for that
is investment and a lot of early start up companies that are focused
on things like biotechnology and advanced manufacturing. We also have
to focus on the work force. We are going to be in a work force crisis
in the next 15 to 20 years, both in terms of their preparation for the
jobs that are high quality jobs for the next couple generations, and
the fact that, you know, as the baby-boomers retire, there's not going
to be enough people to satisfy all the employment opportunities in our
state.
So, short term,
it's competitiveness, long term is preparation of the work force.
MR. FROLIK:
Great. Steve Sims, from the perspective of the Economic Development
Office from the City of Cleveland, what is the top challenge?
MR.
SIMS: Well, I would agree with what Mr. Johnson said, and I do believe
that a lot of what we face here locally has to do with global economy,
and the fact that we do have a base here in Northeast Ohio that is more
from the industrial age as opposed to, what some would define as, new
economy areas. The biggest challenge is to ensure that we can support
the businesses that we do have here, to keep them here and to maintain
employment. I think that Mr. Johnson pointed out the fact that, in essence,
we see a lot of companies that, if they're not closing down, they're
definitely downsizing and we have to look to what can we do to take
care of the folks that are being displaced in terms of new job opportunities
and I think that there are a number of areas that have promise for this
area, including technology led development in the areas of biomed, biotech,
so, I would agree.
MR. FROLIK:
President Mike Schwartz.
DR.
SCHWARTZ: Well, you wouldn't get too much disagreement from me about
any of that either. In fact, it seems to me that long term aggregating
some educated intelligence and keeping it here is going to be the real
challenge for us. The institutions here, which are very good institutions,
here in Northeast Ohio need to be called upon to do that aggregating
of that intelligence and producing more, but the work force issue is
going to be very serious in the few years to come. So the universities
and the schools have a great deal to do. More short run, as Stephen
said earlier, I think that paying some attention to the companies that
are already here and seeing to it that they're retained and that they
flourish becomes a critical issue for us in the sense of how to serve
their best interests, seems to me it's a real, real problem for us.
MR. FROLIK:
Greg Browning.
MR.
BROWNING: I think work force development both in terms of right
through the system, education, higher education, but also employment
and training issues for people already in the system, already working.
Not just how do we need to put more money in, but how do we get smarter
about the investments we're making, how can we get a better strategy
that adds up for Ohio is a question that I think has to be dealt with.
MR. FROLIK:
Eric Fingerhut.
MR.
FINGERHUT: I guess that there's a lot of agreement here. I think
that President Schwartz probably described my view the most closely,
and that is to say that this has to be a place where smart, interesting,
exciting people want to come because they are the ones that think of
the new ideas that become new businesses and that attract investment.
The thing we have
to remember is that the State or the State Government, the City Development
Department, we can help individual businesses from time to time, but
ultimately, that's not how the economy grows. The economy grows by creating
the conditions that people, that individuals entrepreneurs and individual
capitalists want to create success for us.
Having agreed with
that, I really want to focus on the second half of your question if
I could, which is, what is the State's role and just start this discussion
about the State's role by saying, I think the State has a huge role
to play, that State policy ultimately can set the tone for what kind
of economy we're going to have. I think if you look at other states
around the country that made this shift that we're all talking about,
frankly, quicker than Ohio did, to the knowledge based innovation economy,
that you see how powerful the State's role can be. And I think that
many of us feel that frankly, we have come to this party a little bit
late, that we were chasing smoke stacks too long and that we now have
some catch up to do. And so, I think this discussion is timely and appropriate
because we have got to figure out how we can get to scale quickly.
Remember, we're
all talking about investments and if we all agree the State needs to
make investments in work force development, education and technology,
and research and development. These investments have payoffs that are
many years out into the future. These are not quick payoffs, so we've
got to get to them. We're seeing that some of our neighbors have gotten
-- started seeing some of those payoffs quicker because they got to
the investment sooner than we did.
MR. FROLIK:
Okay. Dorothy Baunach.
MS.
BAUNACH: Every one said almost all there is to be said, except that
I think that the biggest challenge is economic growth and competitiveness.
And we're certainly not growing as everyone has mentioned, quite the
way other regions are growing. And really, to get there from here, first
of all, we have this economic base that needs to be transformed. It
will take along time and it's a big base, but it will be the platform
for growth and then it's about entrepreneurship and innovations and
how we can build on the assets we have and take ourselves into that
next economic stage of growth and per capita income that is at least
comparable, if not above average, as we have been in the past.
MR. FROLIK:
Okay, great. There's a lot of good things there that I think we'll get
back to in the course of this conversation. First, I want to go -- Eric
talked about setting the tone. Let's go to the monitors and look at
what Governor Taft said when we talked to him in the later stages when
he was here actually, for one of your summits in October, about the
tone for the future and the economy.
GOVERNOR TAFT:
We have been involved in over 600 economic developments since I became
Governor, creating, or retaining about 100,000 jobs. We also have a
plan which we're implementing, the Third Frontier Project, to really
position Ohio for prosperity.
MR. FROLIK:
Bruce, throughout the campaign and in the last year, even non-campaign
events, the Governor's talked about the Third Frontier, and obviously,
it's a very broad rubric with a lot of elements, can you talk about
what you see as the most important component and how it can impact the
State's economy?
MR. JOHNSON:
As Eric said, it's a long term approach. You can't expect success overnight.
The Governor, before this year, insisted upon the Technology Action
Fund. He insisted on Ohio's Tobacco Funds being spent for biomedical
research in this State. And the State does have a history of trying
to be and investor in innovation through the Edison Programs and through
others. The governor also recognizes that we have a lot of work to do,
and so, he has offered the States most aggressive package ever for technology
growth in the state through state investment and that's the Third Frontier
Project. It's a 1.6 billion dollar, ten year proposal that has the potential
to spark new business formation in our state over time.
MR. FROLIK:
Okay. In the discussion that's been -- you've heard about the Third
Frontier, I would like all of you to feel free to jump in and think
about; is this, does this make sense? Is this the way we should be going?
Eric, what do you think, from a member of the legislature?
MR. FINGERHUT:
Joe, I think the Third Frontier is a good initiative. Bruce and I have
served on committees together trying to flush it out. I think that frankly
though, we're not at scale yet. 1.6 billion sounds like lot of money,
but over ten years you start realizing that it's really not very, not
as significant as it needs to be. You know, if the Third Frontier is
going to be our flagship investment, which it sounds like it is from
the Governors discussion, you want to compare this to the flagship initiatives
in other states, and the fact is, that it is not an investment that
is at scale compared to other states, in their flagship technology investments.
And again, remember the comment I made earlier, which is, we're coming
to the party a little bit late. So, we're coming to the party late,
I think we're still not at scale yet. It's a good start, but if that's
our sole set of investments, we're really not going to be there.
If I could make
one comment on the clip we saw from the governor, talking about setting
the tone, Bruce and I have this discussion a lot. He started his conversation
by talking about the 600 or so individual projects that the Department
and the State has been involved in and then moved to the Third Frontier.
Relating back to what I said at the beginning of this discussion, I
really think we have to move away from talking about the 600 projects
and, you know, however many jobs were involved in those particular projects.
Not that they shouldn't keep trying to help businesses when they need
help, but we really have to think in terms of setting the table for
innovation and job creation that we have nothing to do with. The ideal
situation here is that we created an economic environment where jobs
are being created and they don't have to call Bruce and ask for help.
MR. JOHNSON:
Eric, it's not either or. The people in Lorain working at the Ford plant,
the people in the Lordstown plant in Youngstown are very happy that
the state comes to the table to save a couple thousand jobs that means
spinning off 6 to 10,000 jobs in the area. Those are important investments
to work and there's a lot of competition. I said before that the most
important factor is the fact that we're in international competitive
situation and people have a lot of choices in terms of where they make
their investment. We want them to make major capital investments in
Ohio and continue to build a good quality manufacturing jobs that exist
in our state. This is a recognition, the Third Frontier Project is a
recognition that the State has always been engaged in the infrastructure
of the economy. It used to be roads and bridges. It still is roads and
bridges. It is used to be transportation, water and sewer. It still
is those things, but in addition, it is the ability to attract talent.
Eric is exactly right, and the other folks are exactly right, but it
hasn't changed all that much. The Edisons and Wright Brothers were innovators
of their time. We need to make sure that the State of Ohio has the infrastructure,
the high quality, higher education institutions, quality K-12 institutions
that provide an opportunity for Ohio to have its unfair share of real
innovations in our economy.
DR. SCHWARTZ:
It seems to me that the universities have really resonated to the governor's
proposal for the Third Frontier and have been talking collaboration
in ways I haven't seen before in 26 years in this state. And if anything,
that's a healthy driver, it seems to me for getting some things going.
And it's especially important because the areas of technology that are
being talked about have been very well defined and so we can assess
our strengths and development in new kinds of ways trying to bring new
talent in where we might be a little bit weak and so on. So I think
just the conversation about this so far has proved to be helpful. Now,
whether it happens or not, that will have been okay. But we want it
to happen, although we do agree that it's probably not enough, but it's
a start and it's an important place to begin.
MR. FROLIK:
Dorothy.
MS. BAUNACH:
I'm a great supporter of the Third Frontier and the new Wright Center
of Innovation, RFP that's out at this time waiting for proposal, has
caused a lot of folks to start talking to each other across the State,
regionally and across the State. I think the one thing we have to be
careful of though, is that the first 50 million dollars is all capital
dollars and that sort of leads as Ohio has always been a leader in terms
of capital assets and fixed assets, property, plant and equipment, that's
what we're used to investing in. Again we're looking at a knowledge
economy and innovation. We're going to have to get some additional funds
like the Technology Action Fund, which has been so good, but it's a
small portion of the mix at this point, only 15 million dollars a year
and it's probably the most important money, that early stage seed money,
technology validation money, and so, a new program it's got some great
potential, but I think there also will have to be some tweaking along
the way.
MR. JOHNSON:
Northeast Ohio has really done well with these Technology Action Funds
and that's because the assets of Northeast Ohio are so impressive. One
of the challenges we're going to have as we continue through this Wright
Center process is to insist that the science be world class. You can't
invest anymore in something that is good enough for Northeast Ohio or
good enough for Ohio or good enough for the United States. You have
you to invest in opportunities that are world class opportunities. And
we also have to make sure that people outside politics are the ones
evaluating these proposals from a science perspective and from a business
commercialization perspective so that we can have real job opportunities
instead of window dressing for the people of our state.
MR. SIMS:
What I would add is, what I think the program will provide is a great
framework for how we can invest. It finally puts the State in a position
where we are focused around some very specific things. I really wouldn't
want to lose the Senators point about scale and I would really also
have to piggyback on the comment related to what types of funds are
going to come and the timing of those funds because we are talk about
something that is different than what we have had in the past, in terms
of a kind of investment that is needed. But more importantly when you
think about it, we've been talking about the entire State of Ohio when
we talk about scale and my personal experience would be that without
a doubt the entire kitty can be used in Northeast Ohio easily and meet
all of the qualifications and standards regarding world class.
MR. FINGERHUT:
If I can just make one final point on this, we really need to remember
that we're not just, our businesses are just not in competition with
each other, but the State is in competing with other states and with
our countries. We want world class science. I agree with everything
Bruce said. So does every other state, want world class science and
the world class scientists have choices and that's where the issue of
scale really comes into play. We just lost a world class scientist from
the Cleveland area down to North Carolina. I'm certain that scale had
something to do with that decision. We simply have to face up to, and
this is, as a State Legislator, and Bruce was for many years, and still
our State Director, you know, we make priority choices all the time,
and I think the point that I have to make today is that we haven't made
the tough prioritization decisions to get us at the scale we need to
get.
We're better today
than we were four years ago, there's no question about that, but we're
still nowhere close. Other states took their tobacco money, for example,
and invested for more of it in the types of technology initiatives that
we're talking about, than Ohio did. Other states have taken their flagship
proposals comparative to the Third Frontier and invested more. That's
our competition, we have to be aware of that. I'm glad it's stirring
conversation, Doctor Schwartz, and I'm glad that it's getting people
working together. Those are all positive things and I support them,
but we have to realize those conversations are all happening next door
and all around the world.
MR. JOHNSON:
I love this proposal. I think, obviously it can be bigger, everything
can always be more. I really have to disagree with Eric's assumption
that, and just blank statement that Ohio's proposal is not on par with
what other states are doing. If you look past just the announcement
of the governor and actually look at what their implementing. Every
state in the union is under the same economic situation that we are
in. Many of them have announced programs and not followed through on
the programs that they've announced. On a per capita basis, Ohio's Technology
program is very competitive with virtually every other state in the
union, is far ahead of most of them. So, in the last four years, we've
made a decision to reprioritize exactly like Eric has suggested and
has been suggesting for a long time. And while, yes, we would like to
have more, we think getting a good start on this first 1.6 billion dollars
and seeing where it takes us, is, at least good news for the people
of our state
MR.
BROWNING: In terms of scale, because scale as we all know, goes
to numbers, but it also goes to choices. And in Ohio we have these great
city states and we're sitting in one of them, of course, Cleveland,
Columbus, Cincinnati, Toledo, you name it, and we have a great tendency
to react to those city states and spread money around, and it's a great
bipartisan tradition. Leaders of the state react to the needs and move
money around, but is it strategic? Is it making tough choices, saying
look, we're going to leverage our strengths and that means we're going
to rifle most of our money into a fairly short list of places. Well,
that might sound good, actually doing that is very difficult to do.
I remember when I was Budget Director, going with the Board of Regents
to North Carolina to visit the Research Triangle. It was very interesting,
but I walked away thinking, well, we would have to have 7 or 8, you
know, and people who didn't live in big cities would feel that they
got shortchanged in the process. It's, we all laugh about these things
but it is a serious issue.
MR. JOHNSON:
If I can get Cleveland legislators to recognize that if some other place
has the best proposal as evaluated by the National Academy of Sciences,
or somebody like that is who we're being to be asking to do that, then
it ought to go in a different direction.
MR. FINGERHUT:
Have you had objection to that, because I have no problem with that.
MR. JOHNSON:
We have had no objection. I said the same thing with a group of Cincinnati
legislators, that if the first 7 best projects were in Cleveland, all
7 of them ought to be funded in Cleveland. You need to say that in Toledo,
and Youngstown, and Dayton, and Marion and Columbus. But more important
than that, we need to have multi-regional collaborations. Maybe the
best asset is GE Aircraft Engines working with the University of Akron
and somebody up at one of the health organizations in Cleveland with
Battelle Memorial Institute in Columbus, Ohio. Maybe the best talent
in one state is not located in one community. And so, Dorothy is right
about not over investing in capital assets, new building and equipment,
but to have that second round of 500 million dollars that the governor
wants so badly, that we're going to put on the ballot next year for
the people of the State of Ohio to say you need money to attract the
best and brightest, either keep them here. You know, we have a hundred
higher education institutions in and around the state and we keep losing
people to other places. Keep them here or bringing them here so that
Ohio can have a strong future.
DR. SCHWARTZ:
That is exactly my point and the point is, when all is said and done,
this is about people. This is about the best educated intelligence we
can bring into this state or keep in the state, one or the other. The
focus on the capital might be the city state's problems because we're
trying to find a way to spread the money around, but when push comes
to shove in all of this, if we can't attract the very best people in
science and technology and mathematics we are going to suffer as a state
for a very long time. When Case Western Reserve University was able
to bring an eminent scholar here from Los Alamos, that struck me as
one of the best things to happen to this region. We offset it was losing
one, but we got him and he's here and here a very collaborative person
so we're seeing some great interactions with him. We need much more
of that kind of money to bring folks here and keep them and that goes
for out-of-state students, too. We need to bring as many of them here
as we can in the hopes that they'll keep their educations here as part
of the aggregation of intelligence.
MR. FROLIK:
We mentioned at one point the priorities of the Third Frontier. Can
you run down the five or six categories that you have sort of targeted
as the many areas when investing?
MR. JOHNSON:
Yes, I can. Instruments and controls and electronics. Let's explain
it first. When I first became Development Director we asked Battelle
Memorial Institute to give us a report on how Ohio can best compete
in the technology economy. It's several hundred pages, it's on the governor
and the Web site, you can look it up if you want to. The theory is,
you need to build on your strengths. Okay, you can't just create something
from nothing.
And so, Ohio has
incredible industrial strength that is world class. And so, we believe
once you have identified what those are, that you can make strategic
competitive investments that are targeted to grow new innovation out
of the industrial strength. The business community has to be the driver.
They have to define what the problems are that need to be solved in
order to take new product to a commercial opportunity. But all this
talent that is at the universities also has to be called on to solve
those problems.
So, like I said,
there's instruments, controls and electronics. There's biosciences.
There's information technology. There's something we call advanced materials,
which is you know all the composites, the titanium, et cetera. The last
category is power and propulsion, that's the automobile industry, but
it's also the electric utility industry, and it's something that I'm
very hot on, which is fuel cells. I think the real key is capturing
what we call disruptive technologies. Technologies that have the opportunity
to change an industry. Fuel cells will change the automobile industry,
the electric utility industry, change what operates your home energy
appliances some day and there's a whole conversion from oil and gas
to the hydrogen economy that will taken place in this country over the
next 50 years and it will either create hundreds of thousands of new
jobs or it will destroy thousands of jobs. We have to seize that opportunity,
and that's why the governor has announced 100 million dollar fuel cell
initiative for our state.
MR. FROLIK:
We have talked a little bit about the disbursement of money. I want
to really expand on that, but let's go to something, we have a clip
of the governor talking about that issue.
GOVERNOR TAFT:
Well that's going to be based on a competitive process for the most
part. There will be criteria, we want to promote partnerships between
university research centers and businesses. We want to promote partnerships
among businesses, among research centers, so that will be one of the
criteria. What kind of a partnership are you developing? We want to
attract federal research dollars. That will be one of the criteria.
Do you have a project that is going to attract substantial federal funding
into Ohio to create more research and development job. It's going to
be competitive process. I believe Northeast Ohio is well positioned
to do well.
MR. FROLIK:
Let's start with Dorothy and Steve in particular, with what the governor
said about Northeast Ohio being well positioned on this issue, would
you agree with that? What are the areas based on what Bruce talked about,
what are the areas of the targeting of the Third Frontier that you think
were particularly well positioned on.
MS. BAUNACH:
Well, Ohio has strengths in all the areas that Bruce mentioned and Northeast
Ohio, in particular has strengths in all those areas. As you know, we
have a tremendous initiative in the biosciences, bio-enterprise looking
to grow that. The commercialization of technology, we have a wonderful
research base, we're trying to grow the technology businesses.
We do have an electronics
industry in Ohio and Northeast Ohio. We don't think of ourselves as
electronics place. We don't manufacture silicon chips and probably never
will, but we use silicon chips to drive advanced manufacturing. All
the machines and controls and activities that we see today are driven
by chips and software to make our manufacturing as competitive as possible.
Fuel cells, we have tremendous automotive suppliers, but we also have
people looking at the next generation of fuel. The hydrogen economy
is coming and we have people looking at that. Advanced materials, polymers,
you know, you can't get a stronger base of research between University
of Akron and Case Western reserve University. And then with all the
polymer companies, I believe it's the largest industry in the state,
and in particular that nexus is right here in Northeast Ohio. And information
technology, as you know, Joe, we just hosted a seminar last week where
we've shown that we have somewhere between 65 and 75,000 information
technology jobs and we hope to double that amount by 2010. So, again,
we'll be competitive in that arena.
And just one last
comment about getting to scale. This isn't about just Northeast Ohio
competing against Southwest or Southeast Ohio, this is about the whole
state getting together and making sure this gets done. Two points, one
is we do have an opportunity in that 500 million dollars bond issue
that is coming up for the operating portion of this Third Frontier.
Maybe we need to look and see if we can take and make that bigger, really
get ourselves to scale. So in the legislature, when we are reviewing
that, maybe it's not 500 million, maybe it's 1 billion dollars that
we should look and see if we could bond at this point. The other part
is, the Third Frontier doesn't stand alone, that is going to be leverage
by investments from industry and also the Federal Government so we should
be able to quadruple that investment over those ten years if we do it
right.
MR. JOHNSON:
The way it's designed, the 1.6 billion becomes 6 billion, and that's
a minimum. Most of the time when the State puts money out, we always
require matching, we're requiring business involvement and we're also
looking forward to being very competitive for federal research grants.
So, we think it will result in just the 1.6 and if it's 2.6 that's great,
6 billion dollars in new investment in this state, but what will really
drive it as Eric said before, is the individual innovation of all these
talented people that will be in Ohio.
MR. FROLIK:
You talked about in the criteria, is one of the aspects going to be
how much a project or collaboration believes, legitimately, can show
that they have a potential to leverage in terms of dollars?
MR. JOHNSON:
It's much more than believe they can show. Demonstrate and when I say
business involvement, I mean separating the business from cash. Because,
I think that says about how far down the pipe you are with realizing
commercial potential. You know, if some business is willing to say this
project has so much potential I'm willing to invest as opposed to provide
somebody on a part-time basis to shepherd it through, that shows a real
opportunity in my opinion, an opportunity we hope to capture in Ohio.
So, yes, there are matching requirements, people are complaining about
matching requirements but this is not just another stream of dollars
from the State to do what you were going to do already. This is about
new projects. This is about new partnerships and this is about world
class collaboration.
MR. SIMS:
I think going back to the governor comments, Dorothy indicated very
clearly that Northeast Ohio and the City of Cleveland are well positioned
in all of those areas. We have done, you know, a zillion studies to
show that these are clusters that have strength and the wonderful thing
about it is that partly, some of it will represent new uses and new
opportunities, but to a large extent, it really represents investing
in businesses that we already have here because they are technology
users and are not necessarily producers. The bioscience area as an example,
produces an opportunity to have a step off and to do something in this
community at a larger scale than we have had a chance to do before but
we have a platform to do it with. And so, with respect to his comments,
I would think that we would have every opportunity of benefiting and
leveraging the resources that are going to be made available at the
State level.
MR. FINGERHUT:
Just a couple quick things. One is, I want to come back to a little
dialogue Bruce and I had. Competition is the only answer and he's absolutely
right to say that if the top 7 projects come from Cincinnati, then the
people of Northeast Ohio have to live with that. That's the only way
for this really to work. We know that won't happen because we are well
positioned here in Northeast Ohio and let's face it as a legislator
who has watched the Northeast Ohio delegation diminish in size relative
to the rest of the state, we know from the Northeast Ohio legislative
delegation we can win on the merits. If this is about political clout
and cutting up the pie, we're going to lose, so we have to win on the
merits, that's one thing.
The second point
I want to make, maybe it's a bit of a challenge to President Schwartz
is, one of the real assets we have in Northeast Ohio where we get regular
investment from the State, regardless of how big the Third Frontier
turns out to be, is our public universities. We have Cleveland State,
Kent State, University of Akron, Youngstown State. We have got community
colleges, at least three that are statewide leaders, Tri-C, Lakeland,
Lorain Community College. Every year in the state budgets, no matter
what else is happening, they're going to get a lot of money.
And I think that
as leaders in Northeast Ohio, we have to expect, we have a right to
expect the universities to become even more active in the economic development
picture in this region, really focusing on how they can commercialize
what's happening in the laboratories and how, you know, how they can
become our Northeast Ohio equivalent of the research triangle, of the
research park. That's really, if you look at Northeast Ohio, that's
the future. It's what is happening at University Circle, what is happening
in the corridor from Akron to Kent and the collaborations between those
places. We're really counting a lot on that leadership to provide the
competitive proposals that are going to win the day with whatever funds
come out of Columbus.
MR. FROLIK:
President Schwartz, I was going to ask about, do you see among your
colleagues, there's obviously a lot of talk about a need for the Universities
to collaborate with one another, with industry. Is that mindset there?
Are the universities ready to step up to that challenge?
DR. SCHWARTZ:
More and more. It's not a new phenomenon. More than a decade ago Kent
State University became a National Science and Technology Center, the
National Science Foundation. It's the only one ever in the State of
Ohio and it led a coalition of institutions in a liquid crystal and
polymer combination that included the University of Akron and Case Western
Reserve University as important partners. So the idea of that kind of
collaboration has existed here but it hasn't flourished. I think what's
happening now is, there's a good deal of understanding that it has to
flourish because among other things, alone we don't necessarily have
the resource that it would taken for any one of us to pull off a major
advance in any of the areas that you mentioned earlier.
So, if we're going
to do instruments, controls and electronics for example, Cleveland State's
College of Engineering and the one at Case Western and the University
of Akron are going to have to team up with the technology school at
Kent for example. Those things we understand are going to have to happen.
It's very important to us that Case was able to attract an eminent scholar
in fuel cells research and in fact, he's going to be giving lecture
on that very topic on our campus in a week. We're getting to know each
other in ways that we haven't in the past. And as competitive as we
have been, there's a real temperament, I think, out there to set that
aside for the common good of this region.
MR. JOHNSON:
Let me just mention the eminent scholar piece because that is a state
initiative, is state funded with the support of fine members of the
general assembly and it probably is under funded, but we have funded
a lot of these eminent scholars around the state and one of the keys
is that the non state institutions like Case Western Reserve are eligible
for this type of funding, but if we adopt the plan that the governor
has laid out for the Third Frontier Project, we'll be able to more than
double the availability of world class talent in our state.
DR. SCHWARTZ:
Let me go back for a minute because it's not just the university stepping
up to the plate. We have developed something called the Industrial Technology
Institute at Cleveland State. It involves Cleveland State, the City
of Cleveland, NASA Glen Research Center and Camp. All these institutions
that have a contribution to make, it seems to me university and beyond
need to be able to come together in new and innovative kinds of ways.
This Industrial Technology Institute is designed to do something it
should have been obvious, and that is to take existing patents, whether
at NASA or Camp and engineer them into new products and transfer them
as rapidly as possible into the economy. That's the kind of collaborative
relationship that we all have to be thinking about, the universities
included but beyond that.
MS. BAUNACH:
Michael, I would like to go back to something you said before about
the Liquid Crystal Institute in Kent and the ALCOM collaboration that
was funded by the NSF for 11 years. It was 11 years of funding, and
it points out the long term nature of this and it's just today that
we're actually looking at, after that 11 years is over, 6 to 10 brand
new companies that were formed out of that consortium and they're trying
to grow and thrive right here in Northeast Ohio. But it takes that long,
it takes that initial investment, all that collaboration and eventually
you get the economic return from it.
DR. SCHWARTZ:
One of those companies which is in this region is really very interesting,
it depends on Kent State for liquid crystals technology and depends
upon the University of a Akron for polymer technology and they've called
us up for help with advanced manufacturing processing. That's the kind
of thing that keeps the area going.
MR. BROWNING:
I think the area obviously has a public private track record from downtown
development and beyond, that can build on and need to, going forward.
MR. FROLIK:
Dorothy mentioned an important point about this, a lot of these technology
innovations, a lot of these investments would be long term results before
it begins to bear fruit. Whenever we've had these discussions in the
past, I always get a number of phone calls or letters or e-mails from
people who say, Gee, that technology future, that sounds really interesting,
but you know, my father worked at LTV and, you know, while the plant
started out that's with half the work force or they were at TRW. What
do we do more short term to keep this a place where people can still
make a good living.
MR. FINGERHUT:
I'll just start, short term what we need to say to the people who call
you and lament that their children can't work at LTV the way their fathers
and grandfathers did is, say that we want you to go to college and enhance
your education because we all know that it's, not only is that going
to be good for the region it's going to be good for the individual.
The higher your level of education the higher your earning power, the
higher you are going to, the better job you are going to be able to
get. We have to say to our kids all over this region, high school education
isn't good enough. It's important, a quality high school education and
we're still not there yet, where we need be, but it's not good enough.
Even in many cases you know two year and four years degree isn't good
enough.
We need to encourage
people to go into sciences and engineering schools and what the State's
role in this as Bruce knows I'm going to say making those higher education
opportunities as affordable as possible. And, unfortunately, because
of the budget crisis over the last couple of years we have backtracked
a little bit. We have to plunge back into that full steam ahead, making
college education affordable and say to every single one, I get those,
e-mails, we all get those e-mails, that that is the answer. Ultimately,
I mean, Bruce's comment very early on, the existing industries are going
to become more efficient, they're going to employ fewer people. Those
who are employed there are going to need to be higher skilled, capable
of running the new machines and technology that are replacing the bodies
that used to work there. That's the future. That's what we have to say
to those people. That's a major role of the State. The state does invest
in higher education in Northeast Ohio. We think it should be more affordable.
We're going to keep pushing on that, but it's also a major role for
the universities.
MR. JOHNSON:
Tough competition is a good thing for the overall economy. It drives
prices down, but the truth of the matter is, any business that comes
into me and says, Director, I need a solution because I have been doing
the same thing for the last 20 years and I'm planning on doing the exact
same thing for the next 20 years, and I want to know what you are going
to do for me. I say exactly nothing. You are on your road to extinction.
You have to consistently make innovations in your product line. You
have to show and demonstrate new capacity and new capability. You have
to become more efficient. That's true for the employee as well.
We're in a situation
where a period of lifetime learning, you can't just take your college
education, drop it, or taken your high school education, drop it in
and expect it to sustain you for the next 60 years. You have to continually
educate yourself. So while it might be college for some people, it also
might be adult training, you know, in one of the other various avenues
for other people. You have to start to sharpen your skills because the
truth of the matter is, it's only going to be more competitive tomorrow.
And for those people
who are in commodity manufacturing, if the Chinese can do it, paying
somebody 17 cent an hour, it don't bode well for you for the next 10
or 15 years. The question is, can we move up in manufacturing? Can we
move up that value added training so that we're producing niche market
things that might have a huge application and we might be able to employ
thousands of people in it. It's the fact that somebody else with lesser
capability can't do it, because if they can, they can find other places
in the world to do it cheaper.
MR. FROLIK:
Steve, what roles can the public sector play in addressing the situation
that Bruce was just talking about?
MR. SIMS:
Well, in regard to the point that he was making, I think that it's important
for our core industries that we have currently, to reinvest and to move
up the value chain as far as efficiencies and the kind of production
that we can expect. But at the same time, it's very important to have
tools and initiatives that are in place to continue to support that
possibility. And so, a part of my answer would be, to the caller or
the person that would write to you and say, what about these old line
companies?
Well, part of my
response would be, we have at that make sure that we definitely are
focused on those companies and we're working with them in a way that
we can help them with a path to greater efficiency and that we're working
with them in away that we can help them understand how they may fit
into an evolving economy, into a new economy, because not everyone of
those companies are going to reach a point where they don't have any
benefit to our local economy or to our overall economy. We have to figure
out where they fit in and where they fit in we have to make sure we're
giving the kind of support that is necessary.
MR. FROLIK:
Greg, when we were talking last week, you mentioned something, there's
been a history of skepticism in Ohio about picking winners and losers
economically. Are you -- is the kind of process we're talking about
here with the Third Frontier been helping individual corporations with
a problem, are we already doing that? Are we picking winners and losers?
Are we getting more into that?
MR. BROWNING:
I don't think the problem has been with leveraging strengths. I
think there's been a long history of common sense, pragmatic mid-Westerners
figuring out who are we, what are we good at and let's leverage that.
The bigger question is allocation of resources, public resources, and
doing that in a strategic fashion which, of course, goes to choices
and yet we have all these city states, we have a very diverse state
and we have great strengths all over, so how do you walk away from that.
And, of course, you don't want to walk away. You want to capitalize
on it. I think the short answer to your question is I think every one
is saying, yeah, we're doing some of that and we're being cautious and
careful, but we need to do some of that to succeed, not to pick the
winners and losers but to -- as from on high but to, in a more positive
way, go back, work with the private sector and go after the strengths
and capitalize on them and in the process say, yes, and in the process
say, no, to other in many cases good opportunities, but you have limited
resources and you go and you take your best shot.
MR. FROLIK:
Is the political will going to be there to do that? You have mentioned
earlier we have to spread things around. I think you call it the peanut
butter approach down in Columbus. Everybody gets a nice thin coating.
Will the will be there from the executive and from the legislative side
to make tough decisions like that?
MR.
JOHNSON: So far, so good. So far the general assembly allocated
$50 million. The Third Frontier project did not come with stipulations
about X amount of this money has to go to the following project located
in Warren County. That's a good thing. That's -- an earmark strategy
would be -- would so emasculate the program, in my view, that I would
want to walk away from it. I would say if the State is going to borrow,
because that's what we're doing, we're borrowing money based upon the
taxpayers' ability to fund that over time. If we're going to borrow
on our future, we have to invest in excellence and world class opportunity.
So Northeast Ohio is well positioned to utilize its strengths to catch
and capture a huge proportion of these funds and they ought to leave
it to a competitive process and I think they will. The question is will
everyone in the General Assembly look at their resources and say, you
know, Cleveland got three out of the first five projects and Cincinnati
got the other two and here I represent far northwest Ohio. I'm not very
hopeful that one of the projects will come my way.
You know, we have
to have other opportunities for people including the capital budget
process that has this community pot that everybody hopes to play in.
There are other processes that they could use to develop their local
economic development infrastructure and hopefully they won't be dabbling
in the Third Frontier project because Eric believes and I believe to
some degree the Third Frontier project would be better if it were larger,
but if it starts getting spread around, we may as well not do it.
MR. FINGERHUT:
I'll just say, obviously there's going to be pressure in the out years.
I think the early years, Bruce is right, we're doing well so far and
there's a certain amount of excitement and purity to the effort, but
when you're talking about a ten-year proposal, this is something we're
going to have to guard against. And, you know, there's even more dangerous
than the peanut butter approach, which surely does exist in Columbus,
is a sort of resentment that comes when those who are strong appear
to be getting stronger, and we have this problem in Northeast Ohio we
have to be very clear about amongst ourselves that -- but that's the
whole idea of centers of excellence. They have to get stronger. Those
that already appear strong have to get stronger. Once they get to that
elite, world class level that Bruce speaks about and that we all desire,
you're talking a magnitude.
You know, back to
the politics of scale that we were talking about earlier. So we have
to encourage those that are big to get bigger and not feel that somehow
that is taking away from others because it is really benefiting the
whole region. And I want to also -- Bruce mentioned the Capital Bill,
but, you know, again, I'm good at nudging the State when I think the
State needs to do more, but one of the ways the Capital Bill works is
there's usually an amount that is set aside for each region to decide
how to spend its own money. Right now I think it's less this time than
it's been in a long time.
There's still about
$30 million on the table for Northeast Ohio, and we, as community leaders
in Northeast Ohio, have to decide are we willing to taken the piece
that we have some discretion over and add it to this Third Frontier
pot and make our investments in technology and infrastructure even stronger.
I would say we should, but, you know, frankly, our history is, you know,
we have got stadiums and museums and city halls and all sorts of other
things that we like and that we value, but we have to realize that we're
at a stage in our history where we've got to make some critical investments
and they will pay off. The idea here is to have a growing economy with
rising personal incomes with people paying taxes and earning money so
they can privately donate and we can publicly support these other projects,
but right now we've got to transition the economy.
MR. FROLIK:
Part of the raising the money for this is going to be going to the voters,
possibly sometime in 2003. In Missouri earlier this month, there's a
proposal on the ballot to help fund that state's rather ambitious foray
into life sciences and it was turned down. So these things aren't necessarily
slam dunks. How difficult do you think it's going to be to convince
the voters this is a good idea and something they should take a chance
on?
MR. BROWNING:
I think it depends in part on what else is going on. We're sitting in
the middle of a budget crisis, conversations about raising taxes, questions
about the Ohio Supreme Court, finalizing the DeRolf school funding case
which may require action that pushes a tax measure to the ballot statewide.
So I think timing is important on these matters, and my hunch is the
administration and others are thinking about timing in term of what
makes sense as exactly when you go on the ballot. Whether -- there's
more than one choice. You can go in the spring, you can go in the fall,
looking at next year, at least. Beyond that, I've found it interesting
over the last few years that, I mean, we have be focusing most of our
attention on the Third Frontier, but, of course, state government is
a lot bigger than that and I think there's increasingly attention on
related issues and a growing consensus that we need to do more in terms
of higher education. We need to do more research and development. We
need to do it the right way. We need to not just invest in a more costly
version of the status quo. But I think all of this, at least in the
policy community in Columbus, there's growing consensus that we need
to do something, and my sense is that, in part, is a reflection of what
voters are thinking, as well. And we may have -- I haven't done any
polling on it, but my sense is there's a growing awareness that we need
to do something to move the State ahead.
MR. JOHNSON:
We went to the voters for the Clean Ohio fund. It's a long-term project
to help clean up the environment and create economic opportunity in
our state, but people, once the message was out there, people understood
it and they were willing to make that investment based upon wanting
to protect their children and grandchildren and provide them an opportunity.
I think the message is very similar for the Third Frontier project.
It's a longer-term project, but it's about your children and grandchildren
and what their opportunities will be in the future and, frankly, it
doesn't raise your taxes. That's always one of the great things about
this particular initiative and the Clean Ohio Fund initiative was that
while the State is going to leverage its current income stream to make
targeted investments, it doesn't raise your taxes and so there's some
opportunity. When people have to tomorrow start paying more money, it's
a much more difficult burden.
MR. FROLIK:
I want to build. Greg mentioned the higher education and we've got a
clip here of the Governor talking about the importance of higher education.
GOVERNOR TAFT:
We have many projects and programs that have made college more affordable
for our people. For example, we have an income tax deduction under the
State income tax. We have expanded very significantly our low income
scholarship money. We have preserved that and protected that from cuts,
and one result of our efforts is that college enrollment has grown by
about 30,000 students in Ohio over the last four years. When I took
office we were behind. We are behind. We've had a tough budget recently,
so our tuitions took a hit in the last few years or so, but going forward,
higher education will be a priority, and we have worked hard to increase
our scholarship dollars to help families of all types of different incomes
to be able to afford to go to college, and we're very pleased to see
enrollment up 30 percent. We think that's significant. We do have to
have more people in Ohio taking up higher education, two-year, four-year
colleges graduate degrees and also people who are in the work force
now going back to college, very important for our future in the knowledge
economy.
MR. FROLIK:
Michael Schwartz, there's a lot in these discussions when we've had
them here in the past and wherever you go, there's a lot of talk about
work force and how important that is. Ohio has historically been undereducated
in relation to the rest of the country. How do we change that and how
do we do it particularly in the tough economic climate and tough budget
times?
DR. SCHWARTZ:
Those are good questions. It's good to hear the Governor say those things
about higher education. It's important to us. In the meantime, however,
we still have on average about seventh or eighth highest tuitions among
the states and state support is 42nd or something like that. There has
to be some encouraging public policy made here starting with the Governor
and certainly has to emerge from the legislature. We're facing situations
now where many of the universities collect more money in tuition from
their students than they get from the state, that those lines have now
crossed. That's true at Cleveland State. I believe it's true at Ohio
State University, as well.
So the students'
share of the cost has gone well up and so we don't compete well with
the other states, therefore, it's not an encouraging policy, therefore,
fewer people are lured into the colleges and universities in the state,
and to the extent that personal income is related to education, which
is a point that's been made here before at this table, personal income
declines as education seems to decline in the state, so that kind of
investment ultimately comes back to the state in tax dollars. And we've
got some data at Cleveland State to show that for a Baccalaureate degree
holder, for every dollar you invest in that student in higher education,
that will come back as about $6 in tax return. That's an important thing
to keep in mind. That's an investment strategy and I think the Governor
understands that. He said it over and over again.
Now what we need
to do is to see that the kind of budget balancing on higher education
that has gone on starts to diminish if not stop and cease and desist
all together and the formulation -- I'll say it as many times as I can
and as many places as I can -- the formulation of encouraging public
policy has to emerge from this legislature. When that happens, I believe
we will see these gloomy statistics on degree holders, for example,
turn around. The number of women in this state who hold degrees is really
very poor and the number of our citizens who are educated just to the
Baccalaureate level, that's not good either. So it's good to hear these
things and it's good to see that enrollments are increasing, but being
able to maintain those enrollments and seeing that people are able to
complete because it's an affordable exercise, that's a different story.
MR. FINGERHUT:
Joe, I just think the big transformation that is occurring here, it's
occurred in other places around the country and is starting to occur
in Ohio is to realize that investments in higher education are no different
than investments in any other economic development policy in the state
of Ohio, whether it's the Third Frontier or Tech Action Fund or any
of these other programs. The benefit of higher education, if it gets
to the level that Dr. Schwartz has just described, is not just to the
individual student but to the state because, hopefully, they will stay
here, they will create businesses here, they will earn those higher
incomes here, they will pay taxes here.
I was very encouraged
to see the new president of Ohio State University coming from the University
of Georgia where a state that really did turn this around dramatically
in the last ten years decide that they want their university system
to be a magnet for they're top students, you know, the best people coming
out of every high school to -- wanting, making an investment. They have
a Hope Scholarship program which I think we ought to have in Ohio to
make an investment to get those kids to stay in Georgia and then start
their businesses there. They really began to see it as part of the economic
development strategy of the state. I'm hopeful she'll bring that vision
to Ohio. I'm sure she will. And that's the transformation. We really
need to see not only the students and their own opportunities, which
we all get excited about, but see that it really means something for
the state.
MR. SIMS:
The only comment that I would add to that is it's also especially important
for businesses that are outside of this community that would consider
setting up a major division here or -- in the state of Ohio I'm speaking
overall in general, and it's important because we have to create an
image of being a highly-educated community because those are the communities
that businesses are interested in locating in. And so to the extent
that we want to do attraction not just what we have on the table in
terms of what we're trying to generate internally because we mostly
focused on how we build from within, but when we look outside of this
community and we look at the opportunities to relocate businesses that
are growing in other regions and that are looking for other places to
set up and we have the platforms to do those things, one of our major
disadvantages will be the image that we have relative to the educational
levels of our work force.
MR. FROLIK:
Dorothy, do you hear that from your members at NorTech? Is that a concern
of them?
MS. BAUNACH:
Absolutely. We have got to link this education thing to the technology
thing. They're inseparable, and I think everyone would agree that the
investment is needed in both places and the attraction strategy in particular,
we have been trying for a long time to grow our own based on our research
strengths, but we've got to get better at attraction and not just attracting
from other parts of the state or the community.
I mean, we've got
to go outside of the state, probably outside of the country to attract
companies that want to come and live in Ohio because from Ohio you can
have access to one of the biggest markets in the world. And we should
be able to be competitive to any state in that regard, and they do want
highly-educated workers. They want to know if they're going to build
a bioscience company that you have the technicians and Ph.D.s and Master
students that can support them or an engineering activity. In software
engineering, you've got to have the computer science graduates and we're
sorely undereducated in that regard. The programs at the institutions
have to be strong and the kids coming out of there have to be strong
and they have to be here ready for those jobs if we're going to bring
the companies in.
MR. FROLIK:
Is that an issue you encounter?
MR. JOHNSON:
All the time. Talented is a key ingredient, especially for attracting
high value added companies. They want to know what is going to be their
access to a wide array of very talented people, so I agree. That's why
the Governor has insisted upon continuing to make these investments
even though the budgetary situation has been very bleak. Let me just
say that I don't believe that all education is equivalent, and so maybe
I'm throwing a little water on this parade, but you can't just fund
education and leave it at that. You have to understand what you are
trying to fund, what specific parts of the work force development structure
need to be improved, what are weaknesses are.
We can't afford
to have ten world class research universities in our state. We're hoping
to get one or two, frankly, with a series of investments, and so --
but each university can build upon its strength and build real niche
strengths. And you can sell that, you can sell that to a company that
the computer technology services at Wright State University are world
class and they work together with a lot of different businesses in the
area and they really do have a strength. So you can build on your individual
strengths, but the same thing about the State in terms of investing
in its strength is true at the universities. They just can't say give
us more money and jobs will come. I don't think that that's an investment
strategy. I do think that they have to have a plan, a business plan,
for the growth of their university and where they intend for that growth
to aid the local and statewide economy.
MR. FROLIK:
President Schwartz, do you have a plan like that in terms of as you
think of Cleveland State and do you think your colleagues at other campuses
around the state do?
DR. SCHWARTZ:
No. I think that the reason for that is the current system of funding
the public institutions in this state, which is a very complex and opaque
formula that is really hard to understand. It looks like the funding
of K-12 education. Most people can't figure that out either. In fact,
I was thinking on my way here today that what we ought to have is a
requirement for some business plan showing where our strengths are,
where we want to grow and development and so on and then go to the State
realistically saying this is how we think we can do these things, this
is what it would mean economically as well as educationally, and I don't
know about my colleagues, but I would not object to that. I think that
that would be a very good development for us as long as the base funding
of the institution so that we can carry out our general educational
mission is not injured. But as far as growing our strengths, I think
we should be put in the corner a little bit here and say where do you
want to make it and then giving us some help, give us some help with
it.
MR. FROLIK:
Greg, Bruce used the word "bleak" to describe the State budget. Somebody
who's b put a lot of these together, it seems like higher education
often is seen as one of the things that perhaps is more discretionary,
ends up on the chopping block. Is that a fair sort of statement to make?
Do you see any way to change that?
MR. BROWNING:
As I said before, I think consensus is building that higher education
needs to be more of a priority. Historically, it tends to be the balance
wheel of the budget, getting cut disproportionately in bad times but
also benefiting disproportionately in good times. That tends to be a
pattern across the country. My sense is that you're asking the right
questions about in terms of this discussion because in many ways what
we're talking about is possibly spending more state money balancing
the budget, more investments in education, more investments in R and
D. My concern is, and I have the biases of a former budget director,
but my concern is that we could put substantially more money into the
state budget, spend it consistent with the broad contours of that budget
today and be back here two years from now having the same conversation.
So you would buy
stability and it would be important, but at the same time, what we're
talking about is changing the status quo, moving the State forward and
that requires I think some very serious discipline and serious conversations
on the investment side. What do the universities want to be, where are
they going. I'm a university trustee. I feel that way about what I think
is a great institution, but who are we, where are we going, what is
our niche, are we on a team, so to speak, are we going to play a position
or are we going to do certain things well and not do other things, even
though they are very legitimate things for a university to do. We have
some, certainly have some of that in Ohio today. Do we need more of
it? Probably. Would the Third Frontier push more of that to happen if
it is successful? I think so. So, again, I think we can get beyond it,
but we hav
e to have a real
awareness of who we are and where we want to go and then go through
the tough decision making process of getting a plan, adjusting it as
necessary but, as Eric said, you have to sustain it year after year.
It's just not like we're going to cut a deal on a budget for a couple
years and it's going to work out. I mean, it's years later.
MR. FROLIK:
One other area, another area that I wanted to get into and talk about
because it's very important, obviously, to business formation and growth
is capital, and we've got a clip from the Governor talking about that
aspect of things .
GOVERNOR TAFT:
We're using State dollars out of the Third Frontier project to help
seed venture capital funds across the state of Ohio because so many
entrepreneurs tell us the hardest thing to get is that early stage venture
capital.
MR. FROLIK:
Dorothy, I'm sure you hear that a lot. I was at your NorTech conference.
I think whenever -- I was going to say two or more. Maybe if one entrepreneur
looks in the mirror, the first thing they talk about is capital to the
person staring back at them. As you understand the Third Frontier, is
this going to help address that situation?
MS. BAUNACH:
I think that it will. I think much of the Third Frontier is in the earlier
stages where innovations and institutions just begins and begins to
turn into technologies that start to reach the doors of the institutions
that can either go to existing businesses or create new businesses.
In the new business creation world, that very early stage technology
validation money is critical. The Technology Action Fund has been addressing
it, but as I said earlier, I think that's probably a small fund compared
to what the entrepreneurs perceive the gap to be.
Now, not every entrepreneur
with a business plan is fundable. Many people think they have a great
idea and a great plan for getting to where they want to go, but it's
really the market that will judge whether or not they have that plan
and can get there. However, market forces where people are returning
-- where people are investing for a return on investment are very different
than those early stages where you really have to take a pretty broad
portfolio approach and bet on a number of different technologies and
projects to see which ones can really get out the door.
And I think that's
where the State can play the primary role with the Technology Action
Fund, technology validation funds, some of the money from the Third
Frontier major investments I think will be used for those technology
validations, so we have to do that. And probably while we're talking
about early stage investment, we should also talk about our favorite
Senate Bill 180 which is another way to take a look at how do we get
more early stage capital into the marketplace, and this would be a way
to get up to potentially another $100 million of State dollars into
the economy that would be leveraged by other investors investing in
funds. So that would be one way.
I think we also
have to get the Ohio pension funds to be a little bit more risk taking.
Not that any of us want our pension funds put into bad deals, but certainly
I think that other states have shown that they can invest a certain
amount of their portfolios into very early stage venture funds as long
as they're managed professionally and, actually, the professional management
is something that we have to build in Ohio and that's one of the things
that NorTech believes that Senate Bill 180 will do is actually build
management capacity so that we have more people understanding how to
invest in those very early stages.
So I think there's
all kinds of ways that the State can participate in the early stage
funding. They're doing a great job of that now and I know that Bruce
is committed to working on the pension funds and Senate Bill 180 and
all the different -- the Technology Action Fund, but it's a long-term
stick-with-it activity before you get to the guy that's at a conference
in Cleveland, Ohio some day saying, I have got this business plan, I
have got a great idea, I just can't get it funded. I don't have enough
resources myself to do it. So that's all got to trickle down to that
one person, the one with the good plan and the energy to take it forward.
MR. FROLIK:
Eric, you're a co-sponsor. Can you talk a little bit about that and
how, if it would be passed and implemented, how you see it leveraging
more money into the early stage capital?
MR. FINGERHUT:
I would be happy to. Ultimately, venture capital comes from the private
sector and over the last decade, frankly, the capital has been voting
with its feet and going other places. Everything we have talked about
up to this point, the creation of good ideas of commercialized technology,
that's what's really going to attract the big venture capital back to
Ohio. But in the meantime, we do have to show that we're going to try
to provide some liquidity out there so that we can help people who are
here trying to do this get started.
You mentioned the
Tech Action Fund. You know, there was an increase in the first budget
of Governor Taft's administration. There was a small cut in the second
budget. I know you don't like to have other newspapers mentioned, Joe,
but the headline in this week's Crain's Cleveland Business is "Entrepreneurs'
Interest in State Money for Technology Startups Continues to Grow as
the Pot of Dollars Continues to Shrink." So we have got to expand. On
Senate Bill 180, the frustration here is that this bill has now been
in the legislature for well over a year. Some people think we don't
do anything on a bipartisan basis. The original cosponsors were Senator
Armbruster, a Republican, Senator Harris, a Republican, and myself.
The idea here is really just to get the State involved in providing
a pool of money that can be used for the kinds of venture capital startups.
That funding mechanism is one that doesn't put State tax dollars at
risk. It simply provides a guarantee, if you will, if the fund, $100
million fund if -- it guarantees a certain rate of return to the investors
over a period of time. The hope, of course, is that they'll achieve
that rate of return on their own, but we're willing to provide the backup
in case, the guarantee in case they don't achieve that rate of return.
It's really a pretty
simple concept. We did get it through the Senate finally after some
tortuous work. I know the Governor has indicated it's a priority of
his for this lame duck session, and, hopefully, Bruce can speak to that
and how close we are to final passage. But I guess the frustration,
as Greg mentioned, that he thinks that the policy community is starting
to come to a consensus around some of the issues we talked about today.
We have got to make that consensus gel a lot faster than we have before
because we're moving way too slowly on some of these really pretty simple
ideas like Senate Bill 180.
MR. FROLIK:
Bruce, anything to say on that?
MR. JOHNSON:
Well, capital formation is probably the most important issue in developing
a small business and what we're talking about is spinouts. We've had
a number of different strategies that we think will culminate in a successful
strategy over time. We allow the university professors now to participate
at a level that they couldn't participate before in spinouts. and investing
and reaping the benefits of their knowledge.
We have invested
with the Technology Action Fund in virtually every region of our state
to begin to build venture capital capacity in our state. We're behind
in this area. Most of the venture capital gets focused in companies
on the coasts, either on the East Coast or the West. We're not behind
much in terms of the Midwest with the possible exception of Chicago,
but we are behind in terms of the coasts, and so we have to grow our
venture capital community. The venture capital community in Ohio is
really just a capitalist community. It's not willing to take very many
risks in Ohio and the key is deal flow. The key is to put good ideas
into the pipeline that have the eligibility of being funded.
So that's why the
Third Frontier is focused on those opportunities, but we also have to
make sure an adequate State policy to encourage venture capital funding
in our state. Senate Bill 180 is a key part of making that happen. It
has two relatively minor problems we hope we can get through. One is
refundable tax credits which means the State would be writing checks
out to people who should be venture capitalists and we believe ultimately
it's still a capitalist economy and we shouldn't be writing the checks
out. We would be willing to give them a tax credit on their tax liability.
And the other issue is Ohio focus. The way the bill passed the senate,
there was no Ohio focus. These venture capital firms could be out of
state firms investing in venture capital opportunities in Australia.
The Governor believes that these investments should be predominantly
located in Ohio if they are going to be supported by state tax dollars.
MR. FROLIK:
Steve, you're often in the position where people come to you, they need
a little bit of help to maybe put the deal together to package something.
How do you evaluate and obviously the City of Cleveland and before you
were at the County, both a limited amount of money that you can have
for loans and grants in economic development projects. How do you decide
how you allocate that limited amount of pool that you've got.
MR. SIMS:
I think largely we're talking about a group of companies that is different
than what the Third Frontier would have an opportunity to assist. Primarily
it goes back to the issue of whether a project is a good project, and
the Third Frontier, and especially in the area of venture capital, would
really be around the venture itself supporting the business and the
venture, trying to get it from one stage of development to another stage
of development. So when we look at the different companies that come
to us for support, they're generally looking to expand. They want to
buy new equipment, they want to buy real estate. That's pretty plain.
But now you have an opportunity to take a look at it. You have an opportunity
to see whether the business is viable, whether they have potential for
success in the future and whether or not you have collateral or security
for the public money that you may put into the project and so the allocation
is not as difficult in that situation.
MR. FROLIK:
There was some talk in the gubernatorial campaign about tax reform.
Greg, as you look at the tax code in the State, are there things that
we could do or change that perhaps would make this a more attractive
state for investment, in particular, as the economy changes from, you
know, as Bruce said, it's like we have had a very much similar to what
you would have seen 50 years ago in Ohio. As we change from a very mature
industrial economy to one which one would hope is a lot more innovative
and encouraging to startups., are there things that need to change to
foster that kind of environment?
MR. BROWNING:
I think so. There are a number of study groups moving through this same
question in Columbus and it is a question that, I mean, if you look
at Ohio, in many ways you look at a kind of industrial era, tax code
operating in an increasingly postindustrial society to boil it down
to a sentence, and that we could talk about for a long time. In a nutshell,
if you look at state and local taxes in Ohio, we're a midrange state.
We used to be very low. We have come up to the midrange We tend to be
higher on state and local income taxes, personal income taxes. We tend
to be lower on sales taxes, certain business taxes, not so much the
rates but the take on a per capita basis, although there are outliers
there where we tend to, again, consistent with an industrial era economy,
we, and tax code, we have heavy taxation of property. Tangible personal
property in particular has been an outlier. It tends to be anti-competitive.
If you can't control your inventories carefully and they tend to grow
when business isn't good, then you get hammered even harder in a downturn,
and I think there there's been strong bipartisan support for changing
that and that rate is being tiered down 1 percent a year as we sit here.
So, yes, changes
can and will be made I believe over time. Another question will be what
happens inside of a budget struggle where you have got a need for additional
revenue. You don't want to exacerbate existing problems and is it an
opportunity to make things better. And so one tax study group, in fact,
is looking at it from a revenue neutral vantage point basically saying
how do you restructure the code and then set it at whatever level you
need to set it at relative to your need but have the structure right.
So taking away the tax increase question, at least for the period of
the analysis, look at it and try to figure out what makes sense.
I think that the
business community and other communities are watching carefully, concerned
that things get better and not worse, even if taxes go up. There are
many, many questions we could talk about on this front. Taxation of
Internet sales is becoming increasingly prevalent. Though people are
supposed to pay a use tax on that, it may be the case that not everybody
does it and we may be losing a lot of revenue, "we" being the citizens
to the State and to their government inside of all of that and that's
not going to get smaller. It's going to get bigger. How do you deal
with that? So there are lots of questions and I think, consistent with
this overall conversation, adjusting the tax code consistent with moving
to a knowledge-based world economy is an important and legitimate question
and it's being reviewed as we speak.
MR. FROLIK:
You're on one of those committees, aren't you, Eric?
MR. FINGERHUT:
I am. Bruce and I are on the same committee.
MR. FROLIK:
You're on the same committee?
MR. FINGERHUT:
We are. Sometimes more than what people might think. I think that I
agree with everything that Greg said. There is major tax reform that's
needed. He's identified some of the key areas that are holding us back,
and, actually, I think there's a broad consensus on some of these points.
Of course, actually doing it and figuring out how to replace the revenues,
for example, if you're going to eliminate inventory tax, then you've
got a replacement revenue that you have to identify. I think those are
very difficult questions.
I, for one, and
I think this is an area where there's a lot of bipartisan agreement
at least on those of us on the committee who have been studying the
question, think it's time that we really swing for the fences on some
of these proposals, that Ohio has to reposition itself in the country.
It has to change its image. It has to become an attraction as a place
to come and start businesses and start building businesses. I think
we have some serious work to do and we will do it.
One of the issues
that Bruce and I debate a lot, there was an earlier question that I
didn't get to jump in on and that was about the picking winners and
losers. One of the debates that we have and I actually feel relatively
strongly about is a lot of what's in our Code, a lot of the tax credits
and tax initiatives and various programs that end up keeping other rates
high because we have -- because we give initiatives to individual programs,
projects, kinds of businesses is, in my opinion, the equivalent of picking
winners and losers because we have decided at various times over the
last decade or so that this business needs to have a tax initiative
to grow or we have to have this initiative in order to keep this type
of business from leaving for another state or to compete with someplace
else.
And as a practical
matter, as a theoretical matter, what we ought to be doing is eliminating
as many of those initiatives as possible and replacing them with lower
rates across the board that every business can take advantage of whether
they have been in business for a long time, whether they're a new business,
whether they're growing, and I think that's a goal we share. The difficulty
is in, again, getting to that point. Actually eliminating an initiative
once it's been in place is very, very difficult, but we're going to
have to do some of that to provide lower rates overall to make the business
climate more attractive here.
MR. FROLIK:
Do you agree?
MR. JOHNSON:
I agree in part and disagree, respectfully. If he can do it with that
simple equation, I would support it. The initiatives are there in order
to get somebody at their point of decision when they're deciding where
to buy and we want them to buy in Ohio. We want to reduce the cost of
their investment to make it attractive. It's like finding the people
who are in the market for an automobile and giving them an initiative
to buy now. And when you lose, you lose big. When somebody decides to
make their major investment in Alabama or Pennsylvania or Michigan,
you lose beg because lots of jobs go with them in certain circumstances.
So if you could
just reduce the initiatives in the state and dramatically reduce the
rates at which corporations pay income or net worth tax and property
tax, I would be for it. But the truth of the matter is because the initiatives,
especially the targeted initiatives, are derived from a decision to
invest capital at a given time, the amount of money we actually spend
in that period of time is very small. So you wouldn't have a very big
impact on rates if you reduced all the initiatives in the State development
department's initiative portfolio. So you really need to do comprehensive
tax reform that is focused on the reality that Ohio's tax structure
penalizes capital investment in this state, discourages investment.
If you do that, I'm for the reduction or elimination of initiatives.
If you don't do that, you're talking about unilateral disarmament in
a very competitive economic development climate and you will, in fact,
raise the cost of making an investment in Ohio and aid the economic
development of places like Alabama, Pennsylvania and Michigan.
So if you're serious
about the tax reform, fine. If you are going to play in the fringes,
then you have to keep the current initiative portfolio together because
it reduces the cost of a capital improvement agenda for a company, and
if we're taxing at 45 percent and Michigan is taxing at 23 percent,
I can tell you where the investment is going to happen.
MR. FINGERHUT:
I just want to say that what we've done over the last decade or so in
this country and we have done it really well in Ohio, is we have created
an industry of professionals like Steve Sims and Bruce Johnson and in
every city and in every county and in every state who are aggressive
marketers of their communities and their state and they use these initiatives
to go out and compete to, you know, bring a business here or encourage
investment here. But right now we're sort of at the mutually-assured
destruction level. Everybody has got them and everybody is trying to
one up the other, so at some point we're certainly not calling for unilateral
disarmament, but we've got to de-escalate and get back to the days where
you have -- you create a business climate and then all -- then you let
businesses make their own investment decisions on a neutral playing
field and not because Steve got to them first or his counterpart in
Akron or Pittsburgh got to them first.
MR. JOHNSON:
I've been saying the same thing for ten years in the General Assembly.
The question is, can you do it, or will we make relatively minor changes
in the tax code and eliminate very important initiative programs? That
would be a -- that would mean in Lorain, an auto assembly plant would
likely have chosen one of the ten or twelve competing assembly plants
because, you know, the $16 million the State puts into that project
is important to that company. And I'm not saying that you would lose
them all. You probably wouldn't lose half, but the half that you did
lose would be very significant.
MR. BROWNING:
I think consistent with -- we'll probably end up with both patterns
that we're just talking about, the move to a broader base and either
keep down rates or lower them and at the same time have some initiatives,
some targeted tax credits, et cetera. And I would just argue that with
the latter, we should evaluate them, and that's easier said than done.
It's very tough to evaluate whether or not these things add up or not.
You can provide anecdotal evidence, but it's hard to really step back
and say, did this work over time to produce what it was intended to
produce. And it's not a criticism of the development department or anybody
else. It's just fundamentally tough to do, but I think we need to do
more of it going forward so the people who are in the game, whether
they're businesses or taxpayers, understand what they're getting out
the back end.
MR. FROLIK:
One last real quick question and I just want a short answer from everybody.
If we were to sit down here five years from now and go over a lot of
these same topics, how will be know if the things we're trying to do
have worked? Let's go this way this time.
MS. BAUNACH:
I would think that the economy would be growing at a rate hopefully
above the national average and per capita income would be growing at
at least the average if not above. And five years may be a little bit
ambitious for that goal, but we've got to see an expanding economy and
we've got to see more entrepreneurial new businesses and new innovation
and people looking at Ohio and Northeast Ohio and saying, that's the
place we want to be.
MR. FROLIK:
Eric.
MR. FINGERHUT:
I agree. Rising personal income is far and away the best measure. Secondary
measures, education levels of the work force, attraction of capital
investment, new business startups. and job creation. But rising personal
income far and away the best measure.
MR. FROLIK:
Greg.
MR. BROWNING:
I agree. I'd just say have the benchmarks now so you can measure them
because if we don't have them now, we'll argue about it.
DR. SCHWARTZ:
Well, I think we've got a bunch of those benchmarks out there. College
presidents, we have all of them up here. But otherwise, nothing to add
to that.
MR. FROLIK:
Steve.
MR. SIMS:
I think she nailed it. I think it's important, you know, to focus on
the idea that it would be clear what type of talent is here, whether
it has changed vis-à-vis what we have today. The entire culture,
that it would be a culture of innovation and that it would be clear
on its face.
MR. FROLIK:
Bruce.
MR. JOHNSON:
More high-wage jobs and high-growth industries. As a target, I'm not
sure five years is a realistic time line. In the meantime, how much
federal additional assistance are we getting for research projects.
I think the most important thing that we're talking about is changing
the reputation of our state. In fifth grade, the kids get a map of Ohio
and Pennsylvania and every other state and in Ohio it has a cog on the
front of it and wheat or corn or something like that. We're very proud
of our manufacturing heritage and we want to sustain it. We're very
proud of our agricultural heritage and we want to sustain it, but we
have to add some symbol of innovation like the Bunsen burner, or maybe
that's because I'm too old and I don't recognize it. Something else,
a computer. We have to be known for the innovations that occur in our
state and we have to have the people at the Research Triangle look at
Ohio and say, wow, what are they doing that we need to copy.
MR. FROLIK:
Okay. Great.
MS. BAUNACH:
I have one more, Joe. In five years, let's never write an article called
"The Quiet Crisis." let's talk about the comeback state, the comeback
region, and that would be a great measure.
MR. FROLIK:
When we see the benchmarks, we'll be happy to change it. On that note,
I thank you all for the conversation.
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