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Weekly Financial Report
With Scott Roulston of Fairport Asset Management

Friday, December 21, 2001

Scott Roulston, CEO of Fairport Asset Management, discusses legislation introduced this week limiting company stock holdings in their 401K plans, Continental Airlines' resumption of flights to London from Cleveland as one of many "sparks" in the economy, and Key Corporation's fiscal warnings which included suspension of bonuses to top executives.

April Baer–After a burst of trading activity at the start of Wall Street's session today, the DOW Industrials will begin from 9,985 after losing just about 85 points yesterday. Holiday shoppers will have one last weekend to exercise their wallets, as the holidays move closer, and as the year winds down to a close, some disturbing news has come out about personal savings portfolios. Scott Roulston of Fairport Asset Management joins us every Friday to talk about issues like this, as we review the business news of the week. Today is no exception. Scott, good morning.

Scott Roulston–Good morning, April.

AB–A pair of Senators introduced a bill this week to limit the amount of stock dedicated to just one company in 401(k) plans. Now, this is coming after a lot of people lost a lot of money when the Enron Corporation went bust and the company stock basically imploded. I understand even some folks in Ohio were affected. Okay, so financial planners should not load all their eggs in one basket. I can't believe these plans got so lopsided. How do you think this happened?

SR–You're right. First of all, I think what the Senators are trying to do is kind of shut the barn door after the horse is out. You're quite correct, this is especially true with larger companies that a high amount of their company stock is in their pension plan. How quickly we forget. You remember back in the 70's and 80's when the corporate raiders were doing their thing here in Northern Ohio. Sir James Goldsmith was after Goodyear and putting company stock in friendly hands was a good thing back then, because of course the employees wouldn't vote with the corporate raiders. So that was one reason why companies were encouraged to put company stock in the savings plan. There were other tax advantages by doing so, and there are cash advantages. It is cheaper to put your own company stock in and it doesn't cost you any cash, versus putting in a publicly traded mutual fund.

AB–I believe the Senate proposal that is being floated right now calls for only 20% of the company's stock to be included in its employee portfolios. Do you think these kinds of remedies will really fix the problem that we saw with the Enron situation?

SR–Individual investors really have to take control of their own destiny. That's what this is really all about. If the employees don't like it in some of these major corporations, then they ought to be speaking up. I don't know what the end game is going to be here. You're kind of damned if you do and damned if you don't with company stock. I think it is not a bad thing for employees to have a fair amount of their own company's stock in their pension plan. That certainly keeps them interested in the company's success.

AB–There seems to have been a few starts in the economy this week. A pretty nice ride on Wall Street, knock on wood. Continental in Cleveland resumed its direct service to London. Seems to be a period of recovery for them, following the September 11th slump. Is it true that the U.S. economy is bottoming out and may be due to recover in the first couple months of the year?

SR–I think it is too early to really say that. We've been optimistic and have good reason to be optimistic, but I think the market has perhaps gotten a little bit ahead of itself. The valuations are a bit high right now. You still have record low savings and record high debt. The short-term optimism may be a little bit ahead of itself. This recovery, I believe, is going to come back fairly slowly. That's the sign. Not withstanding that, it's great that Continental is flying to Europe again and increasing their flights down south. I'm sure a lot of us could use it this time of year.

AB–You're not kidding. One more thing before you go. KeyCorp announced this week that it is going to absorb a hit in its profits to the tune of over $400 million. Dividends, as I understand, will still rise, but how worried do you think KeyCorp shareholders should be?

SR–Well, I think KeyCorp shareholders are worried and I think KeyCorp employees are concerned. You know, a few years ago, Bob Gillespie the Chairman, said that the way we can ensure not only bonuses (and of course they announced yesterday that the senior executives are not going to get a bonus with this big write-off - I don't know if that was reported but internally that was the word), but the best way for KeyCorp to preserve its independence was to outperform in its peer group - to be one of the top performing banks. Unfortunately, KeyCorp really hasn't done that. You look at contrasting KeyCorp to National City, National City has almost twice the market capitalization now that KeyCorp has. I don't think people really know that. Part of it is because National City has performed very, very well. KeyCorp really has to get their act together and get out of the starting blocks. I'm sure it's very frustrating for their management, but as one analyst said (I think it was the analyst at Merrill Lynch) yesterday, we keep hearing about these non-recurring events and at some point they just have to perform. I think that is important for the community and important for the people who work and own stock in the bank.

AB–Scott Roulston of Fairport Asset Management joins us each Friday to talk about the week's business news.


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