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Weekly Financial Report
With Scott Roulston of Fairport Asset Management

Friday, July 12, 2002

Scott Roulston, CEO of Fairport Asset Management, discusses the battering of corporate CEO's, the bright outlook for local manufacturing company Eaton, and the baseball owner's role in the looming strike.

April Baer - The market's movements have lobbed crazily, including a plunge to the lowest close since last October. But some late day activity did help things a bit. The NASDAQ closed up by 28 points yesterday. The DOW closed down by a dozen points, ending at 8801. Scott Roulston of Fairport Asset Management checks in every Friday morning for an analysis of the week's news. Good morning, Scott.

Scott Roulston - Good morning, April.

April Baer - Given all the corporate scandals, the continued fallout from WorldCom, the announcement of the President's plan - I guess every CEO in the country is hoping to have his or her title reclassified this week, eh?

Scott Roulston - (laughter) Something along those lines - right up there with baseball managers and investment people, I think you feel like a dart catcher or something like that these days.

April Baer - Hey wait a minute! You're one of them, aren't you? The CEO of Fairport Asset Management?

Scott Roulston - That's right. I'm thinking about changing my title somehow. (laughter)

April Baer - I read a commentary this week in the New York Times suggesting that maybe it's not a few bad apples screwing things up for perfectly good companies in the U.S., but maybe instead an unhealthy hunger for short-term profits is feeding corporate scandals. Do you think there is any truth to that?

Scott Roulston - I think if we look back at the decade of the 90's, one of the things in hindsight we will see is it was short-term profits. Yeah, I think absolutely. And it's not just the corporate CEO's - I think it was the investing public, the media and the analysts. There still seems to be a lot of focus on short-term profits. Stock options are one factor. It's kind of too much of a good thing, perhaps. I think that companies wanted to align shareholders' interests with management, but we went overboard. And there is now a movement (again) in Congress to try and expense stock options, which we've talked about before. I think it would be a good idea to try and temper that short-term focus that you're talking about.

April Baer - Everybody loves a winner! Speaking of winners, I wanted to talk for a minute about Eaton - one of the last standing big manufacturers based in the City of Cleveland. Eaton has a conference call scheduled Monday to discuss second quarter earnings. I saw a report in Forbes a couple of weeks ago predicting more good times ahead for Eaton. What do you think this company has been able to do that some of the other large manufacturers have not?

Scott Roulston - Well, if we focus on the long-term, I think Eaton has pretty much stuck to its knitting. You're right, they're one of a just a handful of manufacturing companies left in this area. I can think of Parker Hannifin, Lincoln Electric, Nordson, as probably being the others that are top of mind. What Eaton has done over the last few years is they have diversified, but stayed pretty much within their core of industrialized businesses. They're in fluid, power, controls, automotive and truck. If you had invested in Eaton 10 years ago, you would have doubled your money. That's not a spectacular record, but it's a decent record - especially lately. They've been relatively stable and I think investors (especially in an environment like today) appreciate that kind of steady growth - not spectacular, but steady.

April Baer - Let's talk a little sports business - this looming baseball strike. Last time the league had one of these, the World Series was cancelled. I'm thinking this may be the first time since then that Cleveland fans really wouldn't care one way or the other - at least the Indians wouldn't have had much of a shot anyway. Why do we, as fans, have to endure this?

Scott Roulston - Why do we have to endure it? I think we're dealing with…this may surprise you, but I come down on the … a lot of people pick on the players and the unions. I'm going to take the other position. I think the owners (and in Cleveland we have a decent person in Mr. Dolan), but that not withstanding, I think the owners are the gang that couldn't shoot straight. And the ringleader, Bud Seelig - I mean this All Star tie fiasco this week! You know, the first rule in business is that you take care of your customer. I can't imagine how they would let that tie happen this week. But beyond that, I think what they're trying to do with this strike, to answer your question, is that they are dealing with probably the most powerful union in the United States and they have no clue how to handle this union. As a matter of fact, I think they're trying to bust the union, which is just a dumb idea. So you have a group of owners who, while they've been guilty of collusion in the past (they couldn't even do that right), I think they are right up there with Enron and WorldCom, as far as mis-management and the way they've botched this whole thing up with their customer base - the fans. It's unfortunate.

April Baer - Maybe Charlie Manuel was lucky to get out when he did.

Scott Roulston - Yeah, well, we can't let that slide.

April Baer - Scott, thanks so much.

Scott Roulston - Have a good weekend!

April Baer - Scott Roulston of Fairport Asset Management joins us every Friday to talk business.

 


 


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