A Brief Message about Underwriting

What is Underwriting?

Find out about 90.3 WCPN's current underwriters

90.3 WCPN acknowledges corporate contributions to the radio station with brief on-air messages called "underwriting." Since these contributions help pay for programming costs, underwriting is to public radio what advertising is to commercial stations. The value and number of on-air messages is determined by their placement during the broadcast schedule. 90.3 WCPN provides a sheet of Funding Levels which specifies the values of the messages throughout our program schedule.

Underwriting on 90.3 WCPN provides your business or organization an audience notably distinguished by its education level and professional success. You will benefit from reaching an audience which includes a high concentration of affluent, well-educated business decision-makers, community leaders and opinion shapers.

How Does Underwriting Help Your Business?

By making the decision to underwrite 90.3 WCPN programming, you can put radio to work for you in three distinct areas of marketing: advertising, public relations and community involvement.

• Advertising: 90.3 WCPN reaches a very desirable and frequently hard to reach target market. By running underwriting credits strategically placed either in specific programs or throughout the 90.3 WCPN schedule, your message will be heard by an attractive potential consumer of your product or service.
• Public Relations: 90.3 WCPN listeners are extremely loyal to public radio and often choose to do business with fellow supporters. Your association with public radio enhances your credibility. You will create a most positive image when you sponsor programming on 90.3 WCPN.
• Community Involvement: 90.3 WCPN is a worthwhile, non-profit community resource, serving Northeast Ohio for over 15 years. Your support is also tax-deductible as a philanthropic gift.

How Can You Underwrite On 90.3 WCPN?

90.3 WCPN’s staff of experienced professionals will work with you to develop a custom-designed schedule of underwriting announcements to meet your organizational goals. Your plan can range from sponsorship of a specific program to a schedule that spans all segments of the day. We also offer partnerships in special events as well a corporate challenge programs for 90.3 WCPN’s on-air membership drives.

For more information on how to use 90.3 WCPN as a marketing tool for your business, contact Bob Stern. 216-916-6100 or robert.stern@ideastream.org.